Kylie Jenner has officially entered the music scene as the breathy vocalist featured on a new single by Terror Jr called “Fourth Strike.” The beauty mogul’s musical debut represents a full-circle moment that has been nearly a decade in the making, connecting back to long-standing speculation about her involvement with the mysterious pop duo Terror Jr.
The King Kylie Revival and Musical Transformation
The single is a continuation of Terror Jr’s song “Three Strikes,” which was featured in an ad campaign for the launch of Kylie Cosmetics lip glosses nearly a decade ago. This collaboration isn’t just a random venture into music—it’s a carefully orchestrated revival of Jenner’s iconic “King Kylie” persona from the mid-2010s, complete with teal-tinted visuals and the edgy aesthetic that defined her brand during that era.
The moniker revives the 2010s persona she established that ruled over the land of Snapchat filters, dip-dyed hair, and pouty, overlined lips. For this comeback, Jenner has committed fully to the throwback aesthetic, dyeing her signature black hair blue once again and establishing official artist profiles on Spotify and Apple Music under the King Kylie name.
Terror Jr Connection: From Rumors to Reality
The relationship between Kylie Jenner and Terror Jr has been shrouded in mystery for years. Terror Jr consists of singer Lisa Vitale and David “Campa” Benjamin Singer-Vine (Felix Snow left the group in late 2017). The first song that the group released was “Three Strikes,” which they debuted in the Kylie Cosmetics lip gloss commercial.
Back in 2016, there were major rumours that the lead singer of the band was Kylie Jenner. The rumour really ran away with itself. Kylie Jenner ended the rumours – and low-key made them spiral more – by saying on Twitter at the time “That’s wild. Not a part of the band.” She then clarified further on Snapchat “So public announcement: I’m not the singer of Terror Jr or whatever, I love their music but for those wondering it’s not me guys… it’s not me.”
The ASCAP Mystery
Adding fuel to the speculation, the American Society of Composers, Authors and Publishers (ASCAP) has Kylie Jenner listed as the performer on Terror Jr’s debut single, “3 Strikes.” This discovery led many to believe there was more to the story than Jenner was letting on, creating a nearly decade-long mystery that has finally been resolved with “Fourth Strike.”
Musical Style and Lyrical Content
“One strike, two strike, let me get the mood right,” Jenner sings and raps in the song’s bridge — “Do it on purpose just to see how it ends.” She ends her verse by whispering her purported artist name, “King Kylie.” The track showcases an electro-pop sound that perfectly complements Jenner’s breathy vocal style and speaks to her confidence in this new artistic venture.
The electro-pop song is a collaboration with Los Angeles duo Terror Jr. The production maintains the mysterious, atmospheric quality that Terror Jr is known for while providing space for Jenner’s distinctive vocal contribution.
Marketing Integration with Kylie Cosmetics
True to form, Jenner has seamlessly integrated her musical debut with her business empire. The song is used in a new commercial for Kylie Cosmetics that leans into the teal-tinted visuals of “King Kylie” — the edgy alter ego Jenner launched back in 2014, the same year she began to conceptualize her beauty company.
It arrived with a trailer that showed what happened to King Kylie and her friends after their getaway (spoiler: they got caught). In an interrogation room, detectives grill present-day Jenner in a deposition. “We’ve got you on multiple counts of being the baddest bitch on Earth, slaying 24/7, just being an all-around impressive young lady,” one tells her.
Industry Reception and Fan Response
The response to Jenner’s musical debut has been decidedly mixed. One commenter on X (formerly Twitter) pointed out that her “verse is a vibe ngl.” A second user believes the reality TV star might be “out to end everybody’s career,” while another called her “mother,” claiming that she is “coming for everyone in the industry.
However, not all reactions have been positive. According to reports, some internet users have been less enthusiastic, with comments like “This sounds like a Sephora ad with a beat” circulating on social media platforms.
Critical Perspectives
While some fans were thrilled to see the return of a Snapchat filter, matte-lip sporting Jenner, others were less enchanted, calling the reality star out for appropriating Black culture. This criticism highlights ongoing conversations about cultural appropriation in the entertainment industry and the responsibilities of high-profile celebrities.
Future Musical Endeavors
Producer Carter praised Jenner, writing, “Beyond proud of you. Just the beginning.” This suggests that “Fourth Strike” may not be a one-off experiment but rather the launching pad for a more sustained musical career under the King Kylie moniker.
Jenner launched branded artist pages on Spotify and Apple Music on October 14, with “Fourth Strike” credited alongside Terror Jr. The move formalizes her Kylie Jenner King Kylie identity in music and anchors her Kylie Jenner King Kylie music debut to one track and image set.
Beyond Music: Acting Ventures
While focusing on her musical debut, Jenner isn’t limiting herself to one entertainment medium. Fans will soon be seeing more of Jenner’s acting when she appears in Charli xcx’s upcoming A24 film “The Moment.” Directed by frequent Charli collaborator Aidan Zamiri, “The Moment” stars Jenner, alongside Alexander Skarsgard, Rachel Sennott, Shygirl and more.
The Business of Celebrity Reinvention
Jenner’s move into music represents more than just artistic expression—it’s a calculated business decision that leverages nostalgia marketing while expanding her brand portfolio. Over the weekend, Jenner announced that she’s re-launching some of her signature Kylie Cosmetics products from that timeframe under the “King Kylie” banner.
The timing couldn’t be more strategic, as the beauty industry continues to embrace Y2K and mid-2010s aesthetics that defined the original King Kylie era. By reviving this persona through music, Jenner creates multiple touchpoints for consumer engagement across different entertainment platforms.
Frequently Asked Questions
What is Kylie Jenner’s new song called?
Kylie Jenner’s new song is called “Fourth Strike,” a collaboration with Terror Jr that marks her official music debut under the stage name “King Kylie.”
Is this Kylie Jenner’s first time making music?
Yes, “Fourth Strike” represents Jenner’s first official musical release, though she has been connected to speculation about Terror Jr’s music since 2016.
What is the connection between Kylie Jenner and Terror Jr?
Nearly a decade ago, fans speculated that Jenner was secretly the voice of Terror Jr after their breakout “3 Strikes” premiered in her lip-gloss campaign. At the time, Kylie publicly denied it. The new collaboration finally brings her officially onto a Terror Jr track.
When was “Fourth Strike” released?
At 9 p.m. PT on October 13, Jenner dropped the video for her verse on the new pop banger “Fourth Strike,” recorded in collaboration with the Los Angeles duo Terror Jr., on her official YouTube account.
What does the King Kylie persona represent?
The moniker revives the 2010s persona she established that ruled over the land of Snapchat filters, dip-dyed hair, and pouty, overlined lips. It represents an edgy, confident aesthetic that defined her brand during the mid-2010s.
Will Kylie Jenner release more music?
Producer Carter praised Jenner, writing, “Beyond proud of you. Just the beginning,” suggesting this may be the start of a longer musical journey.