Demi Lovato’s latest single “Kiss” has taken the music world by storm, marking a triumphant return to dance-pop territory for the Grammy-nominated superstar. Released on October 10, 2025, this infectious track serves as the third single from her highly anticipated ninth studio album “It’s Not That Deep,” scheduled to drop on October 24 through DLG Recordings and Island Records.
The Viral Journey Behind “Kiss”
The song became an instant viral sensation after Lovato first teased it at LOOSE club in Los Angeles on August 1, followed by another explosive moment during her PAPER Magazine cover celebration in New York City on September 15. These two clips alone garnered over 60 million combined views, proving the immense anticipation surrounding this track.
Lovato announced the release with a cryptic social media post captioned “let’s kiss… friday” on October 8, 2025, sending her devoted fanbase, known as “Lovatics,” into a frenzy of excitement.
Musical Production and Sound
Produced by Zhone, who has worked with industry heavyweights like Kylie Minogue, Troye Sivan, and Kesha, “Kiss” delivers a flirty, sensual, and irresistible electropop sound. The track perfectly encapsulates the carefree ethos of Lovato’s upcoming album, encouraging listeners to let loose, have fun, and embrace life’s pleasures.
Billboard’s Stephen Daw included “Kiss” on their Queer Jams of the Week list, describing it as an electropop track that aligns with the album’s theme of having a good time. Critics have noted resemblances to the carefree vibes of Lovato’s previous hits “Really Don’t Care” (2014) and “Cool for the Summer” (2015), but with a more mature twist.
Lyrics and Theme
The song features playful and provocative lyrics that celebrate the simple joy of kissing. With lines like “I kiss for fun, it’s fun to kiss / I use my tongue li-li-li-like this” and “Kiss me like one of your French girls / Like one of your bad boys / Just tie me up and twist me / Like eating a cherry,” Lovato embraces a bold, unapologetic approach to sensuality.
Music Video Visual Spectacle
Directed by 91 Rules, the music video brings the song’s spirit to life as Lovato embodies the lyrics, inviting everyone around her to tap into their own sense of freedom and desire. The video opens with a close-up shot of a couple kissing before revealing Lovato singing about her love of kissing, with scenes showing the singer walking among various kissing couples.
The visual aesthetic perfectly matches the song’s light, spontaneous spirit, creating a colorful party atmosphere that encourages viewers to embrace their desires and freedom.
Album Context: “It’s Not That Deep”
“Kiss” represents the third single from Lovato’s upcoming album, following the successful releases of “Fast” and “Here All Night.” The 11-track album marks a significant departure from her previous rock-leaning projects “Holy Fvck” (2022) and “Revamped” (2023), returning to the dance-pop sound that defined her earlier career.
Lovato explained her artistic evolution, stating: “With my past eras, I often wrote cathartic music about heavy topics that I needed to process. When I got back in the studio this time around, those songs just weren’t resonating anymore because I’m not in that place in life. I’m happy, I’m in love, and I just want to enjoy life and have fun”.
Executive Production Excellence
Zhone serves as the album’s executive producer, bringing his expertise from collaborations with Charli XCX and Kylie Minogue to craft a cohesive dance-pop experience. This partnership has resulted in a collection that prioritizes celebration and joy over the introspective themes of Lovato’s recent work.
Live Performances and Special Events
The singer has performed “Kiss” at several exclusive venues, including the Loose club in Los Angeles, a Paper Magazine album-themed launch party, and the Silencio club in Paris, France. Lovato also performed the track at the National PrEP Day event, where she emphasized the importance of accessible healthcare, stating that “Everyone’s health care should be accessible and affordable, especially when it comes to life-saving medication like PrEP”.
The Abbey West Hollywood Release Celebration
To celebrate the release of “Kiss,” Lovato hosted a lively event at The Abbey in West Hollywood, where she and special guests revealed the full tracklist for “It’s Not That Deep” by holding up their phones to request songs from the DJ. This interactive approach demonstrated Lovato’s close connection with her fanbase and her commitment to creating memorable experiences.
Personal Journey and Current Chapter
The timing of “Kiss” coincides with a particularly joyful period in Lovato’s personal life. The October 24 album release follows Lovato’s May wedding to musician Jordan “Jutes” Lutes, adding personal happiness to her musical transformation. This life change has clearly influenced the optimistic, celebration-focused direction of her new music.
Lovato described her current mindset: “This music is a perfect reflection of where I’m at today. I had such an incredible time making this album with Zhone and it was such a freeing experience to let loose and have fun with it”.
Fashion Week and Global Presence
Beyond her musical endeavors, Lovato recently made her debut at Paris Fashion Week, stunning at shows including Vivienne Westwood, Messika, Ann Demeulemeester, and Coperni, while attending high-profile events such as the Business of Fashion 500 Gala and Edward Enninful’s EE72 launch celebration.
Critical Reception and Industry Response
The music industry has responded positively to Lovato’s artistic pivot. Critics appreciate how “Kiss” showcases Lovato’s evolution while maintaining the infectious energy that made her a global superstar. The track demonstrates her ability to balance artistic growth with commercial appeal.
The song’s viral success on social media platforms has reinforced Lovato’s relevance in the digital age, proving that authentic expression resonates with audiences across all demographics.
Upcoming Hollywood Palladium Show
Adding to the excitement surrounding “Kiss,” Lovato recently announced a special live event called “One Night Only at the Hollywood Palladium” scheduled for October 25. In a statement, she expressed: “This era is a celebration of the journey that’s brought me to where I am today. I haven’t announced a headline show since 2023 and I have missed seeing your faces so much”.
Legacy and Impact
With over 50 billion streams worldwide and eight previous studio albums that debuted in the Top 10 of the Billboard 200, Lovato continues to prove her staying power in the music industry. “Kiss” represents not just a return to form, but an evolution that reflects her personal growth and artistic maturity.
The track serves as a testament to Lovato’s ability to reinvent herself while staying true to her core identity as a performer who isn’t afraid to be vulnerable, bold, and authentic. As fans eagerly await the full album release, “Kiss” stands as a perfect preview of what promises to be Lovato’s most joyful and liberated musical chapter yet.
The success of “Kiss” reinforces Lovato’s position as a versatile artist capable of delivering both deeply personal ballads and infectious dance-pop anthems that bring people together on the dance floor. As October 24 approaches, the anticipation continues to build for what could be Lovato’s most commercially successful and critically acclaimed album in years.
Frequently Asked Questions
When was Demi Lovato’s “Kiss” released?
“Kiss” was officially released on October 10, 2025, as the third single from Demi Lovato’s upcoming ninth studio album “It’s Not That Deep.”
Who produced Demi Lovato’s “Kiss”?
The track was produced by Zhone, who has previously worked with major artists including Kylie Minogue, Troye Sivan, and Kesha. Zhone also serves as the executive producer for the entire “It’s Not That Deep” album.
What album is “Kiss” from?
“Kiss” is the third single from Demi Lovato’s forthcoming album “It’s Not That Deep,” which is scheduled for release on October 24, 2025, through DLG Recordings and Island Records.
Why did “Kiss” go viral?
The song became viral after Demi Lovato teased it at exclusive venues including LOOSE club in Los Angeles and during her PAPER Magazine cover celebration in New York City. The combined clips from these events garnered over 60 million views before the official release.
What genre is Demi Lovato’s “Kiss”?
“Kiss” is an electropop/dance-pop track that marks Lovato’s return to the upbeat, celebratory sound after her previous rock-oriented albums “Holy Fvck” (2022) and “Revamped” (2023).
Who directed the “Kiss” music video?
The music video for “Kiss” was directed by 91 Rules and features Lovato walking among various kissing couples in a colorful, party-like studio setting that matches the song’s playful and sensual theme.