The landscape of social media music trends continues to evolve at breakneck speed, with influencers constantly searching for the perfect soundtrack to elevate their content. The trending songs influencers are using in 2025 reflect a fascinating blend of established chart-toppers, emerging artist discoveries, and unexpected viral sensations that have captured the collective imagination of millions. From TikTok dance challenges to Instagram Reels transitions, YouTube Shorts storytelling to Snapchat snippets, these tracks have become the sonic DNA of contemporary digital culture. Understanding which songs are dominating influencer content provides valuable insights into both music industry trends and social media behavior patterns. Whether you’re a content creator looking to ride the wave of viral momentum or a music enthusiast curious about what’s shaping popular culture, this comprehensive guide explores the most impactful tracks currently soundtracking the influencer economy.
The power of influencer-driven music discovery cannot be overstated in today’s digital ecosystem. A single viral video featuring the right song can catapult an unknown artist to global recognition overnight, while established stars benefit from renewed interest when their tracks become associated with popular content trends. Music streaming platforms have adapted their algorithms to recognize these social media signals, creating a symbiotic relationship between content creation and music consumption. The songs that resonate most strongly with influencers often share certain characteristics: memorable hooks, versatile tempo ranges that work across different content types, emotional resonance that amplifies storytelling, and production elements that translate well through smartphone speakers. As we explore these 30 trending tracks, you’ll discover not just what influencers are playing, but why these particular songs have achieved such remarkable cultural penetration.
Espresso by Sabrina Carpenter
Sabrina Carpenter’s “Espresso” has emerged as one of 2025’s defining influencer anthems, accumulating over 800 million streams on Spotify and becoming the soundtrack for countless fashion hauls, morning routine videos, and confidence-boosting content. The song’s infectious chorus and playful energy perfectly capture the zeitgeist of self-assured femininity that dominates current social media trends. Producer Julian Bunetta crafted a deceptively simple production that layers vintage synth sounds with contemporary pop sensibilities, creating a sonic palette that feels both nostalgic and fresh. Influencers particularly gravitate toward the track’s opening seconds, which provide an instant mood-setter for content ranging from beauty tutorials to travel vlogs.
The cultural impact of “Espresso” extends beyond mere streaming numbers, as the song has inspired numerous TikTok challenges and become synonymous with “that girl” aesthetic content. Carpenter’s clever wordplay and the track’s flirtatious undertones make it particularly effective for lifestyle influencers positioning themselves as aspirational figures. The song peaked at number three on the Billboard Hot 100 and has maintained remarkable longevity on charts worldwide, demonstrating sustained appeal rather than fleeting virality. Fashion influencers have particularly embraced the track for outfit transition videos, where its upbeat tempo perfectly synchronizes with quick-cut editing styles that showcase multiple looks in rapid succession.
A Bar Song (Tipsy) by Shaboozey
Shaboozey’s unexpected crossover hit “A Bar Song (Tipsy)” represents a fascinating convergence of country, hip-hop, and pop influences that has captivated influencers across multiple content categories. The track spent twelve consecutive weeks at number one on the Billboard Hot 100, becoming one of 2025’s longest-running chart-toppers and a staple in party content, nightlife vlogs, and friendship montages. Its interpolation of the classic “Tipsy” hook by J-Kwon creates instant recognition while the country-inflected production provides a fresh context that appeals to diverse audiences. Influencers appreciate the song’s ability to evoke celebration and camaraderie, making it ideal for group content and special occasion documentation.
The song’s viral trajectory illustrates how authenticity resonates with social media audiences, as Shaboozey’s genuine energy and unconventional genre-blending approach felt refreshing in an increasingly formulaic pop landscape. Lifestyle influencers have particularly embraced the track for behind-the-scenes content at events, gatherings, and casual hangouts, where its relatable themes of enjoying life’s simple pleasures align perfectly with aspirational yet accessible content strategies. The track’s production by Sean Cook incorporates live instrumentation that gives it a warm, organic feel often missing from heavily processed modern pop, making it stand out in crowded social media feeds. With over 650 million streams across platforms, “A Bar Song (Tipsy)” has demonstrated remarkable staying power and continues to soundtrack new content daily.
Beautiful Things by Benson Boone
Benson Boone’s emotionally charged ballad “Beautiful Things” has become the go-to choice for influencers creating vulnerable, introspective content that showcases personal growth journeys and meaningful life moments. The song’s dramatic build from intimate verses to soaring chorus provides natural editing points that content creators exploit brilliantly, particularly in transformation videos and reflection montages. Boone’s powerful vocal delivery conveys genuine emotion that resonates through smartphone screens, making it particularly effective for content requiring emotional authenticity. The track accumulated over 700 million streams and reached the top five in over twenty countries, establishing Boone as a major new voice in contemporary pop-rock.
What distinguishes “Beautiful Things” in the influencer landscape is its versatility across content types fitness influencers use it for journey documentation, travel creators pair it with breathtaking destination footage, and relationship content creators leverage its themes of appreciating what matters most. The song’s production by Jasper Harris features live piano and strings that build to an anthemic crescendo, creating sonic dynamics that translate exceptionally well to visual storytelling. Mental health advocates and wellness influencers have particularly connected with the track’s message about cherishing positive moments while acknowledging life’s fragility, making it a powerful tool for more substantive content that goes beyond superficial trends. If you’re looking to enhance your listening experience while creating content to this track, check out the latest options when you compare headphones for superior audio quality.
Greedy by Tate McRae
Tate McRae’s “Greedy” has dominated dance content and choreography videos since its release, accumulating over 900 million streams and spawning thousands of user-generated dance routines across social media platforms. The track’s pulsating beat and McRae’s confident delivery create an irresistible foundation for movement-based content, while its themes of self-assurance and desire resonate with influencers projecting empowered personas. Producer Ryan Tedder crafted a production that balances minimal verses with explosive choruses, creating dynamic contrasts that choreographers and content creators find endlessly workable. The song reached number three on the Billboard Hot 100 and topped charts in multiple countries, cementing McRae’s transition from emerging artist to mainstream pop force.
Dance influencers particularly appreciate how “Greedy” provides clear rhythmic cues for choreography while leaving room for creative interpretation, resulting in countless variations on the core viral dance that originally popularized the track. Fashion and beauty influencers have adopted the song for confident, attitude-driven content where the music reinforces messaging about self-worth and personal style. McRae’s background as a competitive dancer informs the song’s musicality, with production choices that seem specifically engineered for visual accompaniment. The track’s music video, featuring McRae’s impressive choreography, provided a template that countless influencers have referenced and reinterpreted, creating a feedback loop between official content and user-generated creativity that exemplifies modern music marketing.
Vampire by Olivia Rodrigo
Olivia Rodrigo’s “Vampire” continues to resonate with influencers creating emotionally intense content, particularly breakup storytelling, dramatic makeup transformations, and cathartic personal narrative videos. The song’s theatrical production and Rodrigo’s vocal intensity create an atmosphere of wounded elegance that perfectly suits content exploring themes of betrayal and empowerment. Producer Daniel Nigro crafted arrangements that reference classic pop-rock while maintaining contemporary production values, giving the track a timeless quality that elevates it above disposable trend tracks. “Vampire” debuted at number one on the Billboard Hot 100 and has maintained impressive streaming numbers, surpassing 850 million plays on Spotify alone.
The song’s structure, which begins with delicate piano before building to a full-band crescendo, provides natural dramatic arcs that content creators exploit for maximum emotional impact in their videos. Beauty influencers favor “Vampire” for dark, gothic-inspired makeup tutorials where the song’s aesthetic aligns perfectly with visual themes. Rodrigo’s clever lyricism, particularly the central metaphor comparing an ex-lover to a bloodsucking vampire, gives content creators rich thematic material to reference and reinterpret in captions and video concepts. The track’s critical acclaim and commercial success validate influencers’ choices to feature it, as associating content with culturally significant music enhances perceived sophistication and cultural literacy.
Cruel Summer by Taylor Swift
Taylor Swift’s “Cruel Summer” experienced a remarkable resurgence in 2024-2025, five years after its original release, becoming one of the most-used tracks in influencer content across all categories. The song’s euphoric production by Jack Antonoff and Swift’s emotive performance create an intoxicating combination that works equally well for happy moments, nostalgic reflections, and aspirational lifestyle content. Its streaming numbers have exceeded 2 billion across platforms, and it finally reached number one on the Billboard Hot 100 in 2023, maintaining chart presence well into 2025. The track’s bridge section, featuring Swift’s raw vocal delivery of the line “I don’t wanna keep secrets just to keep you,” has become a particularly popular moment for emotional content and lip-sync videos.
Summer-themed content naturally gravitates toward “Cruel Summer,” but influencers have found creative applications year-round, particularly in relationship content, travel videos, and coming-of-age storytelling. The song’s production features layered synths and driving percussion that create a sense of urgency and passion, making it effective for content requiring emotional intensity. Fashion influencers frequently use the track for outfit compilations and seasonal wardrobe reveals, while travel creators pair it with footage of dream destinations and adventure montages. The song’s enduring popularity demonstrates how truly great music transcends initial release cycles, finding new audiences and applications as cultural contexts shift and platforms evolve.
Paint The Town Red by Doja Cat
Doja Cat’s “Paint The Town Red” dominated influencer content throughout 2024 and continues strong usage in 2025, with its distinctive sample of Dionne Warwick’s “Walk On By” creating instant recognition while Doja’s modern production and confident delivery appeal to contemporary tastes. The track accumulated over 1.5 billion streams and spent multiple weeks at number one globally, becoming Doja Cat’s most successful solo single to date. Its infectious hook and bold lyrics make it particularly popular for confidence-boosting content, fashion videos, and party-preparation montages. Producer Earl On The Beat crafted a minimal yet impactful production that allows Doja’s personality to shine while the nostalgic sample provides depth and sophistication.
Makeup influencers particularly favor “Paint The Town Red” for dramatic transformation videos and bold look reveals, where the song’s title perfectly aligns with visual content featuring red lipsticks, nail polish, and statement fashion pieces. The track’s relatively aggressive energy compared to typical pop chart-toppers gives content an edge that helps it stand out in crowded feeds, particularly appealing to influencers targeting younger demographics who value authenticity and attitude over polished perfection. Dance and movement content creators have developed numerous choreographies to the track, exploiting its strong beat and memorable hook for viral potential. The song’s crossover appeal, working equally well in hip-hop, pop, and even alternative contexts, makes it exceptionally versatile for influencers across diverse content niches.
Water by Tyla
South African artist Tyla’s breakout hit “Water” introduced Afrobeats influences to mainstream influencer content, with its sensual rhythm and unique production style providing fresh sounds in a landscape often dominated by Western pop formulas. The track’s viral dance challenge became one of 2024’s defining TikTok moments, with influencers worldwide attempting the intricate hip movements that characterized the original choreography. “Water” reached the top ten in over fifteen countries and accumulated over 600 million streams, earning Tyla a Grammy Award for Best African Music Performance. Producer Sammy Soso created a minimalist production that centers percussion and bassline, leaving plenty of sonic space that makes the track ideal for content where dialogue or ambient sound needs to remain audible.
The song’s sensuality made it particularly popular among fashion and beauty influencers creating sultry, confidence-focused content, while its cultural specificity introduced many creators to Afrobeats and South African music more broadly. Tyla’s breakthrough represents the increasing globalization of influencer music choices, as creators seek distinctive sounds that differentiate their content from competitors using the same mainstream American pop tracks. The water-themed lyrics inspired countless creative interpretations in content, from literal beach and pool videos to metaphorical uses in beauty routines and self-care content. Dance influencers appreciated the technical challenge of the original choreography, creating tutorial content that extended the song’s lifespan and cultural impact beyond simple background music.
Lovin On Me by Jack Harlow
Jack Harlow’s “Lovin On Me” showcases the rapper’s evolution toward more melodic, pop-friendly production while maintaining hip-hop credibility, making it appealing to influencers across typically separated rap and pop content spheres. The track’s sampling of Cadillac Dale’s “Whatever” creates a nostalgic sonic foundation while contemporary production keeps it feeling current and radio-friendly. “Lovin On Me” reached number one on the Billboard Hot 100 and has accumulated over 700 million streams, demonstrating Harlow’s ability to craft commercially successful music without sacrificing artistic identity. The song’s upbeat tempo and confident lyrics make it ideal for lifestyle content, particularly fashion hauls, workout videos, and day-in-the-life vlogs.
Influencers appreciate the track’s clean production and non-explicit lyrics, which make it suitable for brand partnerships and sponsored content where explicit material might create complications. The song’s hook is instantly memorable without being overwhelming, allowing it to enhance content without dominating or distracting from visual elements. Male influencers particularly gravitated toward “Lovin On Me” for gym content and style videos, where Harlow’s confident delivery aligns with aspirational masculine content strategies. The track’s commercial success and critical reception validated influencers’ choices to feature it prominently, as association with chart-topping music enhances content credibility and cultural relevance.
Snooze by SZA
SZA’s “Snooze” has become the soundtrack for romantic content, couple videos, and intimate lifestyle moments across social media platforms, with its dreamy production and vulnerable lyrics creating perfect atmosphere for relationship-focused influencers. The track’s success as a follow-up single from SZA’s acclaimed “SOS” album demonstrated her artistic range, offering a softer alternative to the album’s more confrontational tracks. “Snooze” accumulated over 900 million streams and inspired a viral sped-up version that influencers frequently use for transition videos and fashion content. Producer Babyface, along with several collaborators, crafted lush R&B production that balances vintage soul influences with contemporary sonic aesthetics.
The song’s central message about devotion and protecting relationships resonates strongly with couple influencers and relationship content creators, who use it to underscore genuine moments of connection and affection. Beauty and skincare influencers have adopted “Snooze” for relaxing, self-care focused content where its soothing qualities enhance the calming atmosphere they aim to create. The track’s vocal production features SZA’s distinctive tone and phrasing, which many influencers attempt to emulate in lip-sync content, creating connection through shared appreciation of her artistry. Its sustained popularity months after release demonstrates genuine quality rather than manufactured virality, making it a safe choice for influencers seeking to associate their brand with respected artistry.
Stick Season by Noah Kahan
Noah Kahan’s “Stick Season” represents one of 2024-2025’s most surprising success stories, with the folk-influenced track resonating deeply with influencers creating authentic, emotionally vulnerable content about mental health, life transitions, and personal struggles. The song’s stripped-down production and Kahan’s earnest vocal delivery create an intimate atmosphere that translates powerfully through social media, particularly in longer-form content on YouTube and TikTok. “Stick Season” accumulated over 800 million streams and introduced Kahan to mainstream audiences after years of building a dedicated fanbase. Producer Gabe Simon maintained organic instrumentation that gives the track a timeless quality, distinguishing it from heavily processed contemporary pop.
Mental health advocates and wellness influencers particularly connected with the song’s honest exploration of depression and disconnection, using it to soundtrack content about therapy journeys, coping strategies, and recovery narratives. The track’s specific geographic references to Vermont and New England resonated broadly despite their specificity, as Kahan’s emotional authenticity transcended regional boundaries. Travel influencers embraced “Stick Season” for autumn content and destinations featuring natural beauty, where the song’s melancholic beauty complemented visual themes of seasonal change and introspection. The song’s viral success on TikTok, where it soundtracked countless personal storytelling videos, demonstrates how authenticity and emotional resonance can compete with polished pop production in capturing audience attention and affection.
Flowers by Miley Cyrus
Miley Cyrus’s “Flowers” dominated early 2024 and maintains strong influencer usage in 2025, with its empowering message of self-sufficiency and personal growth resonating across diverse content categories. The track’s disco-influenced production and Cyrus’s confident vocal performance create an anthem for independence that fashion, beauty, and lifestyle influencers use to project self-assured personas. “Flowers” achieved unprecedented commercial success, spending eight weeks at number one on the Billboard Hot 100 and accumulating over 2 billion streams globally. Producers Gregory Hein and Michael Pollack crafted a production that references Bruno Mars’s “When I Was Your Man” while inverting its message, creating a meta-textual response that engaged pop culture-savvy audiences.
The song’s chorus, declaring “I can buy myself flowers,” became a cultural catchphrase that transcended the music itself, inspiring countless product placements, brand partnerships, and creative content interpretations. Self-care influencers and mental health advocates adopted “Flowers” as an anthem for self-love and independence, using it to soundtrack content about personal growth journeys and boundary-setting. Dance influencers created numerous choreographies to the track, exploiting its steady disco beat for both simple viral routines and more complex performance pieces. The song’s universal appeal and positive messaging make it particularly valuable for influencers working with family-friendly brands or creating content suitable for all-ages audiences, as its empowering themes resonate across demographic boundaries.
Northern Attitude by Noah Kahan featuring Hozier
The collaboration between Noah Kahan and Hozier on “Northern Attitude” represents a meeting of two distinctive folk-influenced artists whose combined talents created one of 2024’s most beloved tracks among music-focused influencers. The song’s introspective lyrics and organic instrumentation appeal to creators prioritizing artistic credibility over pure commercial appeal, making it popular in more thoughtful, long-form content. The collaboration expanded both artists’ audiences, with Kahan’s confessional songwriting style complementing Hozier’s poetic lyricism and powerful vocals. The track accumulated over 400 million streams and introduced many mainstream listeners to both artists’ deeper catalogs, demonstrating influencer content’s power to drive genuine music discovery.
Travel and nature-focused influencers particularly gravitated toward “Northern Attitude” for content featuring wilderness, mountains, and outdoor adventures, where the song’s thematic elements and sonic aesthetic perfectly complement visual themes. The production maintains an intimate quality despite featuring two powerful vocalists, creating space for both artists to shine while maintaining cohesive artistic vision. Music educator influencers and reaction content creators found rich material in analyzing the collaboration, discussing vocal techniques, lyrical craftsmanship, and the artistic compatibility between two different but complementary musical voices. The song’s success demonstrates how influencer platforms can support more substantive, artistic music beyond the typical three-minute pop confections that dominate charts.
Can’t Catch Me Now by Olivia Rodrigo
Olivia Rodrigo’s “Can’t Catch Me Now,” written for “The Hunger Games: The Ballad of Songbirds and Snakes” soundtrack, provided influencers with a haunting, cinematic track perfect for dramatic content and storytelling videos. The song’s ethereal production and Rodrigo’s delicate vocal approach contrast with her typically more aggressive pop-rock sound, showcasing artistic versatility that appealed to influencers across multiple content categories. While not achieving the commercial heights of her other singles, “Can’t Catch Me Now” accumulated over 300 million streams and became particularly popular in BookTok communities and literary content.
Producer Daniel Nigro crafted sparse, atmospheric production that evokes the song’s themes of freedom and transcendence Fantasy and fiction content creators embraced the track for book recommendations, writing content, and adaptations of literary scenes, where its cinematic qualities enhanced narrative storytelling. The song’s association with a major film franchise provided built-in cultural relevance that influencers leveraged for content timing and hashtag strategies. Beauty influencers created ethereal, fantasy-inspired makeup tutorials using “Can’t Catch Me Now” as the soundtrack, with the music’s otherworldly qualities aligning perfectly with creative, artistic looks. The track demonstrates how soundtrack placements can introduce artists’ work to new audiences while providing content creators with high-quality music backed by major entertainment properties, creating mutual benefits across industries.
Texas Hold ‘Em by Beyoncé
Beyoncé’s surprise venture into country music with “Texas Hold ‘Em” sent shockwaves through both the music industry and influencer communities, with the track immediately dominating content across all platforms despite its genre departure from her typical R&B and pop sound. The song debuted at number one on the Billboard Hot 100 and became the first track by a Black woman to top the Hot Country Songs chart, making it culturally significant beyond its commercial success. Its infectious country-pop production and Beyoncé’s masterful vocal performance created an accessible entry point for pop audiences to engage with country sounds. Producers Killah B, Raphael Saadiq, and Nathan Ferraro crafted production that respects country traditions while incorporating contemporary production techniques.
Dance influencers immediately created line dance routines to “Texas Hold ‘Em,” reviving interest in country dance styles among younger audiences typically distant from the genre. Fashion influencers leveraged the song’s release for western-inspired style content, showcasing cowboy boots, fringe, denim, and rodeo aesthetics that aligned with the track’s sonic identity. The song’s cultural impact extended beyond typical influencer content, sparking conversations about genre boundaries, cultural appropriation versus appreciation, and country music’s racial history—discussions that more politically and socially engaged influencers incorporated into their content strategies. For parents looking to introduce their children to diverse musical genres like the country sounds in “Texas Hold ‘Em,” consider taking the kids instrument quiz to find the perfect starter instrument for young musicians.
Yes, And? by Ariana Grande
Ariana Grande’s “Yes, And?” marked her return to music after a period away from releasing new material, with the track’s disco-funk influences and confident energy immediately capturing influencer attention. The song’s themes of dismissing negativity and living authentically resonated strongly with creators facing online criticism and public scrutiny. “Yes, And?” debuted at number one on the Billboard Hot 100 and accumulated over 500 million streams, reminding audiences of Grande’s vocal prowess and pop star presence. Producer Max Martin, one of pop music’s most successful hitmakers, crafted production that references late ’70s and early ’80s disco while maintaining contemporary sonic standards.
The track’s empowering message made it particularly popular among LGBTQ+ influencers and creators in communities facing discrimination, where its themes of self-acceptance and refusing to engage with negativity provided perfect soundtrack material. Dance content featuring “Yes, And?” exploded across platforms, with the song’s rhythm and Grande’s vocal runs providing ideal material for both simple viral choreographies and more complex performance pieces. Fashion influencers used the track for bold, statement-making content where the music reinforced messaging about personal style and refusing to conform to others’ expectations. The song’s relatively mature themes and sophisticated production appealed to influencers targeting adult audiences, distinguishing it from more teenage-focused pop tracks dominating other parts of the charts.
Lose Control by Teddy Swims
Teddy Swims’s breakthrough hit “Lose Control” introduced many social media users to the soulful singer whose emotional vocal performances and authentic personality had built significant following on YouTube and other platforms. The song’s vulnerable exploration of relationship struggles and emotional intensity resonated deeply with influencers creating content about mental health, relationships, and personal growth. “Lose Control” reached the top ten globally and accumulated over 900 million streams, establishing Swims as a major new voice in contemporary soul-pop. Producer Julian Bunetta crafted production that showcases Swims’s powerful vocals while maintaining radio-friendly accessibility. Relationship content creators and couple influencers particularly connected with “Lose Control” for videos exploring relationship challenges, communication struggles, and the vulnerable moments that social media often glosses over.
The track’s building intensity from intimate verses to powerful choruses provides natural dramatic progression that content creators exploit for emotional storytelling. Vocal coach influencers and music education content creators found rich material in analyzing Swims’s technique, using his performance as teaching examples for aspiring singers. The song’s success story longtime independent artist achieving mainstream breakthrough resonated with creator communities who relate to the long journey from obscurity to recognition, making Swims a particularly sympathetic and supported artist among influencer communities.
Agora Hills by Doja Cat
Doja Cat’s “Agora Hills” provided influencers with a more melodic, R&B-influenced track compared to her typically more aggressive hip-hop and pop material, with its romantic themes making it popular for relationship content and couple videos. The song’s sample of “Kiss Me” by Sixpence None the Richer creates instant nostalgia while Doja’s modern production and contemporary lyrics keep it feeling current. “Agora Hills” accumulated over 600 million streams and reached the top twenty globally, demonstrating Doja’s versatility across different musical styles. Producer Y2K, who previously worked on Doja’s breakthrough hit “Say So,” crafted production that balances vintage samples with contemporary hip-hop and R&B elements. Couple influencers and relationship content creators embraced “Agora Hills” for romantic montages, date videos, and content celebrating partnerships, where the song’s affectionate lyrics perfectly captured desired emotional tones.
The track’s relatively laid-back energy compared to high-intensity pop makes it suitable for background music in vlogs and lifestyle content where dialogue and ambient sound need to remain prominent. Fashion influencers used “Agora Hills” for sophisticated, elegant style content where the song’s smooth production complemented refined aesthetic choices. The song’s crossover appeal between hip-hop and pop audiences makes it particularly valuable for influencers with diverse followings, as it satisfies multiple demographic preferences simultaneously.
Anti-Hero by Taylor Swift
Taylor Swift’s “Anti-Hero” maintained remarkable longevity in influencer content throughout 2024 and into 2025, with its confessional lyrics about self-loathing and personal flaws resonating with creators embracing vulnerability and authenticity over curated perfection. The song’s darker themes and self-deprecating humor represented a departure from typical pop optimism, providing content creators with material for more substantive, emotionally honest videos. “Anti-Hero” spent eight weeks at number one on the Billboard Hot 100 and accumulated over 1.8 billion streams, becoming one of Swift’s most successful singles. Producer Jack Antonoff crafted production that balances electronic elements with organic instrumentation, creating a sonic landscape that feels both contemporary and timeless.
Mental health advocates and wellness influencers particularly connected with “Anti-Hero” for content addressing anxiety, depression, and negative self-talk, using Swift’s honesty as a springboard for discussions about mental health struggles. The song’s music video, featuring Swift confronting multiple versions of herself, inspired countless creative reinterpretations and response videos from influencers across platforms. Comedy and meme content creators leveraged the track’s self-deprecating lyrics for humorous content that acknowledged personal flaws and relatable struggles. The song’s sophisticated production and intelligent lyricism elevated it beyond typical pop fare, making it appealing to influencers positioning themselves as culturally literate and artistically discerning.
Now and Then by The Beatles
The release of “Now and Then,” billed as “the last Beatles song,” created a unique cultural moment that influencers across generations leveraged for content exploring music history, nostalgia, and technological innovation in music production. The track’s creation using AI technology to isolate John Lennon’s vocals from old demos sparked conversations about artificial intelligence in music that music educator influencers and technology content creators explored extensively. While not achieving the commercial dominance of contemporary pop tracks, “Now and Then” reached the top ten in multiple countries and became a cultural event that transcended typical chart performance metrics. The production team, including surviving Beatles members Paul McCartney and Ringo Starr along with producer Giles Martin, crafted a sound that respects the Beatles’ classic style while incorporating modern production clarity.
Music history influencers and educational content creators found endless material in discussing the song’s creation, the Beatles’ legacy, and the ethical implications of using AI to create new music from deceased artists. Older influencers and content creators targeting Gen X and Baby Boomer audiences used “Now and Then” to connect with demographic peers through shared cultural touchstones and nostalgia. The song’s release also introduced younger audiences to the Beatles’ catalog, with influencers creating content comparing classic Beatles tracks to contemporary music and exploring the band’s lasting influence. The cultural conversation surrounding “Now and Then” demonstrated how major musical events can unite influencer communities across typically separated niches, creating rare moments of shared cultural experience in increasingly fragmented media landscapes.
Get Him Back! by Olivia Rodrigo
Olivia Rodrigo’s “Get Him Back!” showcases her pop-punk influences while maintaining the confessional songwriting that defined her breakthrough success, with the song’s dual meaning wanting to either resume or revenge a relationship providing creative content inspiration for influencers. The track’s energetic production and Rodrigo’s attitude-filled vocal delivery make it ideal for confident, empowered content about moving past relationships. “Get Him Back!” reached the top twenty globally and accumulated over 500 million streams, demonstrating continued audience interest in Rodrigo’s perspective on young adult relationships. Producer Daniel Nigro incorporated punk rock guitar tones with pop production polish, creating a sound that appeals to both alternative and mainstream audiences.
Breakup content creators and relationship advice influencers used “Get Him Back!” to explore the complex emotions following relationship endings, where simple narratives of moving on don’t capture the messy reality of lingering feelings. Comedy influencers leveraged the song’s humorous elements for content about the irrational thoughts and impulses that accompany heartbreak. Fashion and beauty influencers created “revenge looks” and post-breakup transformation content soundtracked by the track, where its themes aligned perfectly with visual narratives of reinvention and empowerment. The song’s relatability across age groups makes it valuable for influencers targeting teenagers through thirty-somethings, as relationship complications and the desire for either reconciliation or revenge transcend specific life stages.
Made for Me by Muni Long
Muni Long’s “Made for Me” provided influencers with a romantic, feel-good track perfect for couple content, wedding videos, and relationship celebration posts, with its optimistic lyrics about finding the right person resonating across relationship-focused content niches. The song’s R&B production and Long’s soulful vocals offer an alternative to pop-dominated relationship anthems, appealing to influencers and audiences preferring more mature, sophisticated sounds. “Made for Me” accumulated over 400 million streams and introduced many listeners to Long’s artistry beyond her viral hit “Hrs and Hrs.” Producer Tricky Stewart crafted warm, lush production that showcases Long’s vocal abilities while maintaining radio-friendly accessibility.
Wedding content creators and proposal planners particularly embraced “Made for Me” for romantic moments and special occasions, where its sincere expression of love and gratitude perfectly captured desired emotional tones. Black influencers and content creators focusing on Black love and relationships found in the song a mainstream hit that centered their experiences and perspectives. The track’s relatively traditional R&B sound connects it to a rich musical lineage while contemporary production keeps it current, making it appealing to influencers bridging generational divides in their content. Long’s success story as a longtime industry songwriter achieving artist breakthrough resonated with creator communities who understand the long journey from behind-the-scenes work to front-facing recognition.
Die With A Smile by Lady Gaga and Bruno Mars
The collaboration between Lady Gaga and Bruno Mars on “Die With A Smile” united two of contemporary pop’s most versatile vocalists for a romantic ballad that became instant favorite among influencers creating emotionally resonant content. The song’s classic soul influences and both artists’ powerful vocal performances created a timeless quality that distinguishes it from more production-heavy contemporary pop. “Die With A Smile” debuted in the top ten globally and quickly accumulated hundreds of millions of streams, demonstrating the commercial power of pairing two major artists with complementary styles. The production team crafted organic, live-sounding arrangements that showcase both voices without overwhelming the song’s intimate emotional core.
Wedding content creators and romantic video producers immediately adopted “Die With A Smile” for ceremonies, vows, and special moments where sincere emotional expression outweighed trendy virality. The song’s sophisticated production and mature themes appeal to older millennial and Gen X influencers whose audiences prefer substance over fleeting viral moments. Music reaction content creators found rich material in analyzing the vocal interplay between Gaga and Mars, discussing how their different approaches to phrasing and tone create complementary rather than competitive performances. The collaboration represents the type of music event that transcends algorithm-driven discovery, as both artists’ substantial fanbases guarantee exposure while the song’s quality ensures sustained interest beyond initial release hype.
I Remember Everything by Zach Bryan featuring Kacey Musgraves
Zach Bryan’s collaboration with Kacey Musgraves on “I Remember Everything” brought together two of contemporary country’s most respected artists for an achingly beautiful duet that resonated deeply with influencers creating substantive, emotionally mature content. The song’s sparse production and both artists’ vulnerable vocal performances create an intimate atmosphere that translates powerfully through social media despite its quiet dynamics. “I Remember Everything” debuted at number one on the Billboard Hot 100, making Bryan the first artist to debut a country song at number one since 2019. Producer Eddie Spear maintained minimal instrumentation that keeps focus on the vocalists and the song’s narrative about lost love and lingering memories.
The track became particularly popular among older millennial and Gen X influencers whose content focuses on authentic life experiences rather than curated perfection, as the song’s mature perspective on relationships and regret resonates with audiences who’ve accumulated their own complicated romantic histories. Music educator influencers found teaching opportunities in discussing the song’s vocal performances, storytelling techniques, and production choices that prioritize emotional impact over commercial polish. Travel influencers focusing on American landscapes and rural settings paired “I Remember Everything” with footage of open roads, small towns, and natural beauty, where the song’s aesthetic perfectly complemented visual themes of nostalgia and reflection. The collaboration introduced Bryan’s raw, authentic style to Musgraves’s more mainstream country-pop audience while exposing his fanbase to her sophisticated artistry, creating cross-pollination that benefited both artists and provided content creators with rich material for discussing contemporary country music’s diverse approaches.
Dial Drunk by Noah Kahan
Noah Kahan’s “Dial Drunk” represents another entry in his remarkable 2024-2025 run of influencer-beloved tracks, with this song’s exploration of alcoholism and family dysfunction providing material for content addressing serious topics with honesty and vulnerability. The track’s acoustic-driven production and Kahan’s emotionally raw vocal delivery create authenticity that resonates with audiences tired of superficial content. “Dial Drunk” accumulated over 300 million streams and became particularly significant in recovery communities and among mental health advocates.
The production maintains organic instrumentation that gives the song an intimate, confessional quality perfectly suited to Kahan’s storytelling approach. Mental health and sobriety influencers embraced “Dial Drunk” for content about addiction, family trauma, and recovery journeys, where Kahan’s unflinching honesty provided validation for audiences dealing with similar struggles. The song’s specific details about drunk driving and its consequences made it powerful material for harm reduction content and discussions about alcohol’s impact on families and communities. Music therapy content creators and wellness influencers used the track to discuss how music can facilitate emotional processing and healing. The song’s success demonstrates growing audience appetite for substantive content addressing real struggles rather than escapist entertainment, validating influencers who prioritize meaningful messaging over pure entertainment value.
Seven by Jung Kook featuring Latto
BTS member Jung Kook’s solo hit “Seven” featuring Latto became a global phenomenon that dominated influencer content across cultures and languages, demonstrating K-pop’s continued expansion into mainstream Western markets. The track’s explicit version and clean version both achieved massive streaming numbers, with the song debuting at number one on the Billboard Hot 100 and accumulating over 1 billion streams globally. Its UK garage influences and contemporary R&B production created a sophisticated sound that appealed beyond typical K-pop audiences. Producers Andrew Watt and Cirkut crafted production that showcases Jung Kook’s vocal abilities while Latto’s featured verse adds hip-hop credibility.
K-pop influencers and content creators focusing on Korean culture naturally gravitated toward “Seven,” but the song’s crossover success meant mainstream pop and lifestyle influencers also incorporated it extensively. Dance content featuring “Seven” exploded across platforms, with both the official choreography and user-generated routines accumulating millions of views. The song’s romantic themes and Jung Kook’s devoted fanbase made it particularly powerful for fan-focused content, with influencers creating everything from analysis videos to reaction content to creative reinterpretations. Fashion and beauty influencers referenced K-pop aesthetic influences in content soundtracked by “Seven,” connecting musical trends to broader Korean cultural influence on global style. When creating dance content to high-energy tracks like “Seven,” having quality audio equipment makes all the difference compare earbuds to find the perfect pair for both content creation and personal listening.
Rich Baby Daddy by Drake featuring Sexyy Red and SZA
Drake’s “Rich Baby Daddy” featuring Sexyy Red and SZA brought together three distinctive voices for a track that blended hip-hop swagger with R&B smoothness, creating versatile content material for influencers across multiple niches. The song’s production incorporated bouncy, Memphis-influenced beats that gave it distinctive regional flavor while maintaining mainstream appeal. While not achieving the commercial heights of Drake’s biggest hits, “Rich Baby Daddy” accumulated substantial streaming numbers and became particularly popular in fashion and lifestyle content.
Producer Gordo crafted minimal, bass-heavy production that allows all three artists’ personalities to shine without sonic overcrowding. Fashion influencers, particularly those showcasing luxury goods and aspirational lifestyles, embraced “Rich Baby Daddy” for content where the song’s themes aligned with visual messaging about success and indulgence. The track’s female features from both Sexyy Red and SZA provided representation that made it appealing to women influencers in typically male-dominated hip-hop spaces. Beauty and glam content creators used the song for getting-ready videos and night-out preparation content, where its confident energy enhanced the transformation narrative. The collaboration demonstrated Drake’s continued cultural relevance and his ability to spotlight emerging artists like Sexyy Red, providing content creators with material for discussing hip-hop trends and artist development.
Houdini by Dua Lipa
Dua Lipa’s “Houdini” marked her return to releasing new music with a track that incorporated acid house and ’90s rave influences, providing influencers with distinctive sounds that stood out from typical contemporary pop production. The song’s references to disappearing acts and independence resonated with content about self-preservation and setting boundaries in relationships. “Houdini” reached the top ten in multiple countries and accumulated over 500 million streams, maintaining Lipa’s status as one of pop’s most consistent hitmakers. Producers Danny L Harle, Tame Impala’s Kevin Parker, and others crafted production that balances nostalgic electronic influences with contemporary pop songcraft.
Dance and electronic music influencers particularly appreciated “Houdini” for introducing mainstream audiences to house and rave influences, using the song as an entry point for educational content about electronic music history. Fashion influencers embraced the track for bold, statement-making content where the music’s edgy energy complemented experimental style choices. The song’s production complexity provided music analysis content creators with rich material for discussing electronic music production techniques and how pop artists incorporate underground influences. Fitness influencers and workout content creators found “Houdini’s” driving beat and high energy perfect for exercise videos and training montages, where the music’s intensity matched physical exertion.
Blinding Lights by The Weeknd
The Weeknd’s “Blinding Lights” continues to demonstrate remarkable longevity in influencer content despite being released in 2019, with the track maintaining consistent usage through 2025 thanks to its timeless production and universal appeal. The song’s ’80s-influenced synthwave production and infectious melody make it endlessly versatile for content ranging from car videos to fashion transitions to dance routines. “Blinding Lights” became one of the most successful songs in chart history, spending over a year on the Billboard Hot 100 and accumulating over 4 billion streams on Spotify alone.
Producers Max Martin and Oscar Holter crafted production that references classic ’80s pop while incorporating contemporary production techniques. Car enthusiast influencers particularly favor “Blinding Lights” for driving footage and vehicle showcase content, where the song’s lyrics about nighttime driving and its energetic pace perfectly align with visual themes. The track’s global TikTok dance challenge in 2020 created lasting associations that influencers continue to reference and reinterpret years later. Travel content creators use “Blinding Lights” for nighttime city footage and urban exploration videos, where the song’s aesthetic matches neon-lit metropolitan environments. The song’s sustained popularity demonstrates how truly excellent pop production transcends trend cycles, remaining relevant and effective years after songs typically disappear from social media rotation.
Chemical by Post Malone
Post Malone’s “Chemical” represented a more vulnerable, emotionally direct approach for an artist previously known for hip-hop swagger and melodic rap, with the track’s rock influences and confessional lyrics appealing to influencers creating substantive relationship content. The song’s exploration of addictive love and emotional dependency provided material for content addressing relationship patterns and personal growth. “Chemical” reached the top twenty globally and accumulated over 600 million streams, demonstrating audience interest in Malone’s artistic evolution. Producer Louis Bell, a frequent Malone collaborator, crafted production that balances rock instrumentation with pop accessibility. Relationship content creators and mental health advocates used “Chemical” to discuss attachment styles, codependency, and the ways romantic relationships can mirror addiction patterns, providing educational value beyond simple entertainment.
The track’s rock influences made it appealing to alternative music influencers and content creators whose audiences typically resist mainstream pop, helping bridge genre divides. Malone’s continued commercial success across different musical styles validated influencers’ choices to feature his music, as his cultural relevance transcends specific genre boundaries. The song’s music video and promotional content provided influencers with creative inspiration for their own video concepts, demonstrating how official artist content influences creator output.
Good Good by USHER, Summer Walker and 21 Savage
USHER’s comeback single “Good Good” featuring Summer Walker and 21 Savage brought together three generations of R&B and hip-hop excellence for a smooth, groove-oriented track that became essential content material for relationship and lifestyle influencers. The song’s classic R&B production and USHER’s timeless vocals demonstrated his continued relevance decades into his career. “Good Good” accumulated substantial streaming numbers and preceded USHER’s critically acclaimed Super Bowl halftime performance, which generated additional interest and usage.
Producers including Jack Harlow’s frequent collaborator Nickie Jon Pabón crafted production that references classic R&B while maintaining contemporary sonic standards. The collaboration between USHER, representing established R&B royalty, Summer Walker as contemporary R&B’s leading voice, and 21 Savage bringing hip-hop credibility, made “Good Good” appealing across diverse influencer communities and demographic groups. Couple influencers and relationship content creators embraced the track for romantic content celebrating partnerships and intimacy. Dance influencers, particularly those specializing in R&B and hip-hop choreography, created sensual routines that showcased the song’s smooth groove and romantic themes. The track’s intergenerational appeal made it valuable for influencers targeting broad age ranges, as USHER’s legacy ensured older audience recognition while Walker and 21 Savage brought contemporary relevance.
Thinkin’ Bout Me by Morgan Wallen
Morgan Wallen’s “Thinkin’ Bout Me” continued his remarkable commercial dominance of country music, with the track becoming another in his string of influencer-beloved hits that cross over beyond traditional country audiences. The song’s themes of moving on from relationships while wondering if ex-partners still think about you provided relatable material for breakup and relationship content. “Thinkin’ Bout Me” reached the top ten on the Billboard Hot 100 and accumulated hundreds of millions of streams, demonstrating Wallen’s ability to consistently deliver commercially successful music despite personal controversies. Producers Charlie Handsome, Matt Dragstrem and others crafted production that balances country instrumentation with pop accessibility.
Country music influencers naturally gravitated toward “Thinkin’ Bout Me,” but the song’s crossover appeal meant pop and lifestyle creators also incorporated it extensively, particularly for content addressing relationship endings and personal growth. The track’s relatively upbeat production despite melancholic lyrics made it suitable for content requiring emotional depth without overwhelming sadness. Male influencers, particularly those in lifestyle and relationship advice niches, connected with Wallen’s perspective as it provided male-focused relationship content in a landscape often dominated by female perspectives. The song’s commercial success validated influencers’ choices to feature Wallen despite controversies, as audience streaming behavior demonstrated sustained interest regardless of personal conduct discussions.
Frequently Asked Questions
What makes a song go viral on social media platforms?
Songs that achieve viral status on social media typically share several key characteristics that make them ideal for influencer content creation. The most successful tracks feature memorable hooks that listeners can recall after just one or two exposures, creating instant recognition that enhances content memorability. Emotional resonance plays a crucial role, as songs that evoke strong feelings whether joy, nostalgia, empowerment, or even melancholy encourage viewers to engage more deeply with content. The song’s structure matters significantly, with tracks offering natural editing points, tempo changes, or distinctive sections providing content creators with versatile material for different video types. Production quality that translates well through smartphone speakers ensures the music sounds good on the devices where most social media consumption occurs. Additionally, songs with danceable beats, quotable lyrics, or cultural relevance gain traction faster as they provide multiple angles for creative interpretation and user-generated content.
How do influencers choose which songs to use in their content?
Influencer song selection involves both strategic planning and intuitive creative decisions, with successful creators balancing trending sounds against personal brand identity and content goals. Many influencers monitor trending audio sections on platforms like TikTok and Instagram Reels, identifying songs gaining momentum before they reach saturation point, allowing them to ride viral waves while content still feels fresh. Platform analytics tools help creators understand which sounds perform well with their specific audiences, informing future music choices based on data rather than just intuition. Brand partnerships and sponsored content often dictate music choices, as companies may require specific songs or genres that align with campaign messaging and target demographics. Personal authenticity remains crucial, with the most successful influencers choosing music that genuinely resonates with their interests and brand identity rather than chasing every trending sound. Some creators develop signature sounds or musical styles that audiences associate with their content, creating consistency that strengthens brand recognition across videos.
Can using popular songs help increase content views and engagement?
Using popular, trending songs can significantly impact content performance, though the relationship between music choice and engagement is more nuanced than simply selecting chart-toppers. Platform algorithms often boost content using trending audio, as these systems recognize popular sounds as signals of culturally relevant content worth promoting to broader audiences. Videos using viral sounds benefit from appearing in search results when users browse specific audio tracks, creating discovery opportunities beyond standard follower feeds and recommendation algorithms. However, popular songs also mean increased competition, as thousands of creators may use identical tracks, making it harder for individual content to stand out unless video concepts and execution offer unique value. The timing of music selection matters tremendously using a song early in its viral trajectory offers better results than jumping on trends after they’ve peaked and audience interest has waned. Ultimately, content quality remains paramount, as even the most popular song cannot compensate for poor video execution, while excellent content can succeed with lesser-known music through strong storytelling and creative execution.
Are there copyright issues with using popular music in social media content?
Copyright considerations for music in social media content vary significantly across platforms, with each having different licensing agreements and enforcement mechanisms that creators must navigate. Major platforms like TikTok, Instagram, YouTube, and Facebook have secured licensing agreements with major record labels and publishing companies, allowing users to incorporate popular music into content without direct copyright violations in most cases. However, these licenses come with limitations content may be removed or muted in certain geographic regions where licensing doesn’t extend, and using music for commercial purposes or brand partnerships often requires additional permissions beyond standard platform licenses. YouTube’s Content ID system automatically detects copyrighted music and may claim monetization revenue, add advertisements, or block content entirely depending on copyright holders’ preferences. Influencers working with brands should always verify that their chosen music is cleared for commercial use, as sponsored content falls under different legal considerations than personal creative posts. For maximum safety and control, some creators opt for royalty-free music libraries or original compositions, particularly for evergreen content intended for long-term use across multiple platforms and purposes.
What’s the difference between trending songs on TikTok versus Instagram Reels?
While TikTok and Instagram Reels share many similarities as short-form video platforms, their music trends often diverge based on different user demographics, discovery algorithms, and cultural contexts within each platform. TikTok tends to break new songs and emerging artists more frequently, with its younger user base and superior discovery algorithm creating rapid viral moments that sometimes propel unknown tracks to mainstream success. The platform’s audio library and search functionality make it easier for users to find and use specific songs, creating more organized trending sound categories. Instagram Reels, by contrast, often sees trending songs migrate from TikTok after they’ve already gained initial traction, with its slightly older, more brand-conscious user base gravitating toward established hits and commercially successful music. Reels content typically skews more polished and aesthetically curated compared to TikTok’s embrace of rough, authentic content, influencing which songs feel appropriate for each platform’s distinct creative culture. Cross-platform influencers often adapt their music choices based on where content will be posted, selecting edgier, more experimental sounds for TikTok while choosing mainstream, radio-friendly tracks for Instagram to match each platform’s audience expectations and consumption patterns.
How often should content creators update the music they use?
Content creators should approach music selection strategically, balancing the use of trending sounds with signature musical choices that reinforce brand identity and content consistency. Successful creators typically refresh their music selections regularly perhaps incorporating new trending sounds weekly or bi-weekly while maintaining some consistent musical themes that audiences associate with their content. This approach allows creators to benefit from algorithmic boosts associated with trending audio while avoiding the staleness that comes from using identical sounds repetitively. Monitoring platform trending pages and audio charts helps creators identify when songs are peaking versus declining in popularity, informing decisions about when to adopt new sounds and retire overused tracks. Genre-specific creators might update music less frequently if working within niche communities where musical preferences remain more stable, while lifestyle and entertainment influencers require more regular rotation to reflect current cultural moments. The key is maintaining enough variety to keep content feeling fresh and algorithmically favorable while preserving enough consistency that audiences develop clear associations between specific musical styles and the creator’s brand identity.
What role does music play in building an influencer’s brand identity?
Music functions as a crucial element of influencer brand building, serving as an audio signature that creates instant recognition and emotional associations with content even before viewers see visual elements. Strategic music choices communicate personality, values, and aesthetic preferences a creator consistently using indie folk music projects different brand identity than one favoring electronic dance music or hip-hop. Sonic consistency across content helps audiences develop subconscious associations between specific sounds and the creator, strengthening brand recall and differentiation in crowded creator marketplaces. Some highly successful influencers collaborate with emerging musicians or even create original music, taking full creative control of their audio branding while supporting artist communities. Music choices also signal cultural awareness and taste-making ability, with influencers who consistently identify trending songs early earning reputations as culturally connected tastemakers whose content audiences trust for discovering new music. The emotional resonance of music amplifies content messaging empowering songs enhance motivational content, melancholic tracks deepen emotional storytelling, and energetic music intensifies entertainment value making music selection a powerful tool for emotional manipulation and audience engagement that extends far beyond simple background noise.