In the ever-evolving landscape of social media, Instagram Reels has become the ultimate platform for viral moments, creative expression, and musical discovery. The right song can transform a simple 15-second clip into a cultural phenomenon, generating millions of views and launching tracks straight to the top of the charts. Whether you’re a content creator looking to boost engagement, a music enthusiast searching for the perfect soundtrack, or simply someone who wants to stay ahead of trending sounds, understanding which songs resonate on Instagram Reels is essential in today’s digital age. These 30 tracks represent the perfect blend of catchy hooks, viral potential, and cultural relevance that make them ideal for Instagram Reels content creation.
The connection between music and social media has never been stronger, with Instagram Reels serving as a powerful discovery tool that has reshaped how we consume and interact with music. Artists now craft songs with viral moments in mind, producers engineer hooks specifically designed for short-form content, and record labels monitor Reels trends as closely as traditional radio play. This symbiotic relationship has created an entirely new ecosystem where a 15-second clip can determine a song’s commercial success, launch unknown artists into stardom overnight, and breathe new life into decades-old catalog tracks. The songs featured in this comprehensive guide have all demonstrated exceptional performance on Instagram Reels, combining memorable melodies, relatable lyrics, and that indefinable viral quality that makes users want to create content around them.
“Espresso” by Sabrina Carpenter
Sabrina Carpenter’s “Espresso” has become one of the most dominant tracks on Instagram Reels since its release, with the infectious chorus and playful lyrics creating countless viral moments across the platform. The song’s clever wordplay comparing romance to caffeine addiction resonates perfectly with the platform’s preference for witty, relatable content that users can interpret creatively. Produced by Julian Bunetta and featuring Carpenter’s signature pop sensibility, the track has accumulated over 500 million streams on Spotify and spent multiple weeks in the top 10 of the Billboard Hot 100, cementing its status as one of 2024’s breakthrough hits.
The song’s success on Instagram Reels can be attributed to its versatile 15-second hook, which creators use for everything from morning routine videos to relationship content and fashion transitions. Carpenter, who has successfully transitioned from Disney Channel star to legitimate pop force, delivers vocals that are both technically impressive and emotionally accessible, making the track appeal to a broad demographic. The production features a minimalist yet punchy arrangement that allows the lyrics and melody to shine, while the tempo sits in that perfect sweet spot for Reels content—upbeat enough to maintain energy but not so fast that it overwhelms visual elements.
“Greedy” by Tate McRae
Canadian pop sensation Tate McRae delivered a certified Instagram Reels anthem with “Greedy,” a track that has spawned millions of dance challenges and lip-sync videos across the platform since its September 2023 release. The song showcases McRae’s evolution from viral TikTok dancer to bona fide pop star, with production from Ryan Tedder that features driving bass lines, sharp percussion, and a chorus designed for maximum impact in short-form content. The track’s confident lyrics about knowing your worth and refusing to settle have resonated particularly strongly with Gen Z audiences, who have embraced both the song’s message and its highly choreographed dance routine.
The accompanying dance challenge has become one of the most replicated on Instagram Reels, with everyone from professional dancers to casual users attempting McRae’s signature moves. “Greedy” peaked at number three on the Billboard Hot 100 and has been certified platinum in multiple countries, with industry analysts attributing much of its commercial success to its organic virality on social media platforms. McRae’s background as a trained dancer adds authenticity to the choreography, which was specifically designed to be challenging enough to impress but accessible enough for average users to attempt, creating the perfect formula for viral participation.
“Paint The Town Red” by Doja Cat
Doja Cat continues her reign as a social media music innovator with “Paint The Town Red,” a track that samples Dionne Warwick’s 1964 classic “Walk On By” while creating something entirely fresh and Reels-ready. The song’s aggressive confidence and bold production have made it a favorite for transformation videos, fashion content, and empowerment-themed Reels, with the opening bars instantly recognizable across the platform. Since its release in August 2023, the track has dominated streaming charts and reached number one on the Billboard Hot 100, demonstrating Doja Cat’s continued ability to create music that resonates equally in traditional and social media spaces.
The genius of “Paint The Town Red” lies in its contrast between the smooth, vintage sample and Doja’s contemporary delivery, creating a sound that feels both nostalgic and cutting-edge simultaneously. If you’re looking to enhance your listening experience while creating content, checking out our guide on headphone comparison guide can help you catch every production nuance. The track’s production, handled by Earl on the Beat and others, features layered vocals, dynamic shifts, and multiple potential viral moments that creators have exploited brilliantly, from the opening hook to the bridge to the final chorus iteration.
“Vampire” by Olivia Rodrigo
Olivia Rodrigo’s “Vampire” marked her triumphant return to music following the massive success of her debut album, and Instagram Reels embraced the dramatic ballad with open arms. The song’s emotional intensity, soaring vocals, and theatrical production make it perfect for dramatic content, emotional storytelling, and the kind of vulnerable, confessional Reels that have become increasingly popular on the platform. Co-written by Rodrigo with producer Dan Nigro, “Vampire” showcases her growth as a songwriter, with metaphor-rich lyrics that explore themes of betrayal, manipulation, and emotional vampirism in relationships.
The track debuted at number one on the Billboard Hot 100, making Rodrigo the first artist to achieve this feat with the lead single from their first two albums. On Instagram Reels, creators have gravitated particularly toward the song’s dramatic crescendo, using it for everything from makeup transformations to relationship venting to artistic performance pieces. The song’s structure, which builds from a piano-driven opening to a full-band explosion, provides creators with multiple moods and energies to work with, making it exceptionally versatile for different types of content.
“Cruel Summer” by Taylor Swift
Though originally released in 2019, Taylor Swift’s “Cruel Summer” experienced a massive resurgence in 2023 and continues dominating Instagram Reels into 2024, proving that the right song can find its moment years after initial release. The track’s synth-pop production, courtesy of Jack Antonoff and St. Vincent, combined with Swift’s passionate vocal delivery, creates multiple viral moments that creators have exploited brilliantly. The bridge section in particular has become one of the most used audio clips on the platform, with users leveraging its emotional intensity for dramatic reveals, relationship content, and nostalgic summer compilations.
The song finally reached number one on the Billboard Hot 100 in October 2023, four years after its release, largely driven by its social media virality and inclusion in Swift’s Eras Tour setlist. This delayed success story illustrates the power of platforms like Instagram Reels to resurrect catalog tracks and introduce them to new audiences. The production features layered vocals, pulsing synthesizers, and a tempo that perfectly matches the energy of summer-themed content, making it endlessly versatile for creators across genres and niches.
“Karma” by Taylor Swift
Another Taylor Swift entry, “Karma” has become particularly popular for transformation content, glow-up videos, and revenge-themed Reels that tap into the song’s themes of cosmic justice and positive energy returning to those who put it out into the world. Released as part of Swift’s “Midnights” album, the track features a more experimental production style than her typical work, with electronic elements and a hypnotic, confidence-exuding energy that translates perfectly to short-form video. The song’s memorable hook and quotable lyrics have made it a staple in Instagram Reels soundtracks, particularly among users creating content about personal growth and leaving toxic situations behind.
The track’s production, overseen by Jack Antonoff, features playful vocal manipulations, synth arpeggios, and a rhythm that feels both laid-back and purposeful—perfect for the kind of casual-yet-intentional aesthetic that performs well on Reels. Swift’s lyrics about karma as a friend, lover, and cosmic force provide creators with rich material for visual interpretation, from literal representations to abstract conceptual pieces. The song’s commercial performance has been strong, with multiple weeks in the top 10 and certification as platinum, aided significantly by its social media presence.
“Area Codes” by Kali
Rising star Kali burst onto the scene with “Area Codes,” a track that has become synonymous with travel content, lifestyle vlogs, and aspirational Reels showcasing jet-setting lifestyles. The song’s smooth R&B-influenced production and Kali’s effortless vocal delivery create a vibe that’s simultaneously relaxed and glamorous, making it perfect for everything from airport outfit posts to destination reveals to luxury lifestyle content. As an emerging artist, Kali represents the new generation of musicians who understand the Instagram Reels ecosystem inherently, crafting music with viral potential built into its DNA.
The track’s relatively understated production allows it to serve as a sophisticated backdrop for visual content without overwhelming the imagery, which has contributed to its widespread adoption among fashion influencers and travel creators. While Kali may not yet have the streaming numbers of established superstars, “Area Codes” has generated millions of Reels creations and introduced her to a global audience that might never have discovered her through traditional channels. For parents looking to introduce their children to music creation, exploring options at kids instrument quiz can help nurture the next generation of artists like Kali.
“Snooze” by SZA
SZA’s “Snooze” has proven to be one of the most emotionally resonant tracks on Instagram Reels, with its tender lyrics about devotion and vulnerability creating countless romantic and sentimental posts. The song showcases SZA’s signature ability to blend R&B, soul, and contemporary production into something that feels both timeless and utterly modern. Featured on her critically acclaimed album “SOS,” which spent multiple weeks at number one on the Billboard 200, “Snooze” demonstrates why SZA has become one of the most influential voices in contemporary music.
The track’s production, which features live instrumentation alongside modern elements, gives it a warmth and depth that translates beautifully to Reels content focused on relationships, self-love, and emotional authenticity. The song’s gentle groove and SZA’s nuanced vocal performance provide a sophisticated alternative to more overtly pop-oriented tracks, appealing to creators seeking music that conveys depth and maturity. The track has been particularly popular for couples content, anniversary posts, and the kind of vulnerable, authentic relationship content that increasingly performs well on Instagram.
“Made For Me” by Muni Long
Muni Long’s “Made For Me” has become the unofficial anthem for relationship content on Instagram Reels, with its romantic lyrics and infectious melody making it perfect for couple videos, proposal stories, and anniversary celebrations. The song represents the continued success of Muni Long, who gained massive recognition with “Hrs and Hrs” before following up with this equally compelling track. The production features live instrumentation, including guitar and bass, that gives the song an organic warmth often missing from purely electronic pop productions.
What makes “Made For Me” particularly effective for Reels is its genuine emotional authenticity—the lyrics feel personal and specific rather than generic, giving creators meaningful material to work with when telling their own relationship stories. The song has accumulated hundreds of millions of streams and continues to grow as more creators discover its potential for romantic content. Muni Long’s background as a successful songwriter for other artists before stepping into the spotlight herself brings a level of craft and professionalism to the songwriting that elevates the track above typical romantic pop.
“Seven” by Jungkook featuring Latto
BTS member Jungkook’s solo debut “Seven” featuring Latto has become a global Instagram Reels phenomenon, demonstrating the immense power of the BTS fanbase while also appealing well beyond K-pop circles. The song’s infectious melody, bilingual lyrics, and polished production create an internationally accessible track that has been used for everything from dance challenges to summer montages to relationship content. The UK garage-influenced production gives the track a distinctive sound that stands out in the current pop landscape while remaining thoroughly contemporary and Reels-friendly.
Latto’s rap verse provides dynamic contrast to Jungkook’s melodic sections, creating multiple distinct moments that creators can leverage for different types of content. The song debuted at number one on the Billboard Hot 100, making Jungkook the first Korean solo artist to achieve this feat, and has maintained strong chart performance globally. The music video’s choreography has also inspired numerous dance challenges on Reels, with the relatively simple but effective moves proving perfect for viral participation. The collaboration between Jungkook and Latto also represents the increasingly globalized nature of pop music and social media trends.
“flowers” by Miley Cyrus
Miley Cyrus’s “flowers” became one of 2023’s defining songs and continues its reign on Instagram Reels well into 2024, particularly for empowerment content, self-love posts, and breakup recovery videos. The song’s message of self-sufficiency and independence resonated deeply with audiences, while its disco-influenced production and Cyrus’s confident vocal delivery made it instantly memorable and infinitely reusable for creative content. The track’s commercial success was staggering, spending eight weeks at number one on the Billboard Hot 100 and breaking multiple streaming records.
The song’s structure provides creators with several distinct sections to work with—the reflective verses, the triumphant chorus, and the iconic bridge that flips traditional romantic gestures into acts of self-love. This versatility has made “flowers” one of the most adapted tracks on Instagram Reels, with creators finding new ways to interpret its message months after release. The production, by Gregory Hein and Tyler Johnson, draws inspiration from ’70s disco while incorporating modern pop elements, creating a sound that feels both nostalgic and fresh. Cyrus’s personal growth narrative, widely understood by fans and casual listeners alike, adds an additional layer of meaning that creators tap into when using the track.
“What Was I Made For?” by Billie Eilish
Billie Eilish’s contemplative ballad “What Was I Made For?” from the Barbie soundtrack has found surprising success on Instagram Reels despite its slower tempo and introspective nature. The song’s vulnerable exploration of purpose, identity, and existential questioning has resonated particularly with younger audiences creating content about mental health, personal growth, and life transitions. Produced by Billie’s brother Finneas, the track showcases the duo’s signature minimalist approach, with delicate piano and subtle strings supporting Billie’s characteristically intimate vocal delivery.
The song’s success demonstrates that Instagram Reels isn’t exclusively the domain of upbeat, energetic tracks—there’s substantial appetite for music that facilitates emotional expression and meaningful storytelling. “What Was I Made For?” won the Grammy Award for Best Song Written for Visual Media and has been nominated for an Academy Award, illustrating how social media success and traditional industry recognition can coexist. Creators have gravitated toward using the track for reflective content, personal essays, and the kind of vulnerable, authentic posts that build genuine connections with audiences. The song’s placement in the Barbie film, which became a cultural phenomenon, also contributed to its visibility and emotional resonance.
“Rich Baby Daddy” by Drake featuring Sexyy Red and SZA
Drake’s “Rich Baby Daddy” featuring Sexyy Red and SZA represents the kind of high-profile collaboration that Instagram Reels users gravitate toward, combining Drake’s commercial dominance with Sexyy Red’s emerging star power and SZA’s proven appeal. The track’s playful, confidence-exuding energy makes it perfect for lifestyle content, fashion videos, and the aspirational posts that perform consistently well on the platform. The song showcases Drake’s continued ability to identify and collaborate with rising artists, bringing Sexyy Red to a broader audience while leveraging SZA’s already substantial social media presence.
The production features a bouncy, Southern-influenced beat that provides excellent rhythm for transition videos and choreographed content, while the song’s quotable lyrics offer creators plenty of material for caption-worthy moments. Drake’s verse maintains his characteristic blend of braggadocio and vulnerability, while Sexyy Red’s section brings raw energy and authenticity that has made her one of hip-hop’s most exciting new voices. SZA’s contribution adds melodic smoothness that balances the track’s harder elements, creating a well-rounded song that appeals to diverse audiences and content styles.
“Gimme Gimme” by Charlie XCX and Troye Sivan
The collaboration between experimental pop artist Charlie XCX and Australian singer-songwriter Troye Sivan resulted in “Gimme Gimme,” a track that has become particularly popular among fashion-forward creators and LGBTQ+ community members on Instagram Reels. The song’s hypnotic production, featuring pulsing bass and atmospheric synths, creates an aesthetic that’s simultaneously dark, glamorous, and deeply dance-floor ready. Both artists have cultivated devoted followings who champion their more avant-garde approach to pop music, and this collaboration represents the perfect synthesis of their individual styles.
The track’s success on Reels demonstrates the platform’s ability to support more niche, alternative sounds alongside mainstream pop, creating space for diverse musical tastes and creator communities. Charlie XCX’s influence on contemporary pop continues to grow, with younger artists citing her as inspiration for their own experimental approaches. Troye Sivan’s smooth vocal delivery provides contrast to Charlie’s more aggressive style, creating dynamic tension that keeps listeners engaged. The song has been particularly embraced for nightlife content, avant-garde fashion presentations, and the kind of artistically ambitious Reels that push the platform’s creative boundaries.
“Agora Hills” by Doja Cat
Doja Cat’s “Agora Hills” showcases a more melodic, R&B-influenced side of the artist, with the track becoming particularly popular for romantic and relationship-focused Instagram Reels content. The song interpolates “I Want You Around” by Snoh Aalegra, demonstrating Doja’s musical knowledge and her ability to introduce contemporary audiences to samples and references from slightly older R&B traditions. The laid-back production and Doja’s smooth vocal performance create a more mature, sophisticated vibe compared to some of her other viral hits, appealing to creators seeking music with depth and nuance.
The track’s success on Reels has been particularly strong in couples content and relationship revelation posts, where its genuine romantic sentiment resonates more authentically than overtly commercial love songs. Doja Cat’s ability to move seamlessly between different musical styles—from aggressive rap to experimental pop to smooth R&B—has made her one of the most versatile artists in the Instagram Reels ecosystem. “Agora Hills” has accumulated hundreds of millions of streams and demonstrates that Doja’s appeal extends well beyond viral novelty into legitimate musical artistry. For audiophiles who want to catch every nuance in tracks like this, exploring earbuds comparison guide can help find the perfect listening equipment.
“All My Life” by Lil Durk featuring J. Cole
The collaboration between Chicago rapper Lil Durk and North Carolina’s J. Cole resulted in “All My Life,” a track that has become popular for motivational content, success story compilations, and aspirational lifestyle Reels. The song’s triumphant energy and both artists’ compelling verses about overcoming obstacles and achieving success resonate strongly with creators building personal brands and documenting their journeys. The production features a melodic, almost anthemic quality that distinguishes it from harder-edged hip-hop tracks, making it accessible for crossover audiences.
Lil Durk’s emotional authenticity, drawing from his well-documented personal struggles and losses, brings genuine weight to the track’s themes of perseverance and loyalty. J. Cole’s verse adds his characteristic introspection and technical skill, creating a complement to Durk’s more melodic approach. The song debuted at number two on the Billboard Hot 100 and has maintained strong performance on streaming platforms, with its Instagram Reels presence contributing significantly to its commercial longevity. The track represents hip-hop’s continued evolution toward more melodic, emotionally vulnerable expressions while maintaining street credibility and authenticity.
“Pretty Girls Walk” by Big Boss Vette
Emerging Memphis rapper Big Boss Vette created an unexpected viral sensation with “Pretty Girls Walk,” a track that has inspired one of the most replicated walk challenges on Instagram Reels. The song’s minimalist production and Big Boss Vette’s confident, almost confrontational delivery create perfect audio for strut videos, confidence-building content, and the kind of bold, unapologetic posts that resonate with younger audiences. As an independent artist breaking through via social media, Big Boss Vette represents the democratization of music discovery that platforms like Instagram Reels have enabled.
The “Pretty Girls Walk” challenge has transcended the song itself to become a broader cultural moment, with celebrities, athletes, and everyday users all participating in the trend. The track’s success demonstrates how a relatively unknown artist with limited traditional industry support can compete with major label acts through pure virality and cultural resonance. Big Boss Vette’s Memphis roots and authentic street style bring regional flavor to the song while the simple, repetitive hook makes it immediately accessible for creators of all backgrounds. The song’s impact extends beyond streaming numbers to influence fashion, language, and social media behavior broadly.
“IDGAF” by Drake featuring Yeat
Drake’s collaboration with experimental rapper Yeat on “IDGAF” represents the hip-hop titan’s continued efforts to stay ahead of emerging trends and sounds in rap music. The track’s aggressive, bass-heavy production and both artists’ confident deliveries make it popular for bold, confrontational content and the kind of unbothered, confidence-exuding Reels that perform consistently well. Yeat’s distinctive vocal style, characterized by his use of vocal effects and unconventional flows, brings a fresh sonic texture that contrasts effectively with Drake’s more traditional approach.
The song’s title and themes of indifference to criticism and outside opinions resonate particularly strongly in the social media age, where public figures and everyday users alike face constant scrutiny and commentary. Drake’s verse maintains his characteristic blend of melody and rap, while Yeat’s section showcases the experimental, almost alien sound that has made him one of underground hip-hop’s most exciting voices. The track has been particularly popular for response videos, comeback content, and the kind of assertive posts where creators establish boundaries or address criticism. The production’s heavy bass and distorted elements also make it effective for workout content and high-energy lifestyle videos.
“Water” by Tyla
South African singer Tyla achieved global breakthrough success with “Water,” a track that has dominated Instagram Reels with its infectious Amapiano-influenced production and viral dance challenge. The song represents a significant moment for African music on the global stage, introducing mainstream audiences to the Amapiano genre while demonstrating that regional sounds can achieve worldwide success through social media platforms. Tyla’s sultry vocals and the track’s sensual yet playful lyrics have made it particularly popular for dance content, romantic posts, and the kind of carefree, joyful videos that embody Instagram’s aspirational aesthetic.
The accompanying dance challenge has become one of 2024’s most recognizable, with the water-pouring gesture becoming iconic across social media platforms. “Water” has achieved remarkable commercial success, charting in multiple countries and earning Tyla comparisons to global stars like Rihanna for her potential to bridge African and Western pop markets. The production features the signature log drum sound characteristic of Amapiano, along with laid-back grooves and subtle electronic elements that create a hypnotic, dance-ready atmosphere. Tyla’s success story—from relatively unknown artist to global sensation primarily through social media virality—exemplifies the transformative power of platforms like Instagram Reels in today’s music industry.
“Calling My Phone” by Lil Tjay and 6LACK
This moody, emotional collaboration between Lil Tjay and 6LACK has found enduring success on Instagram Reels, particularly for relationship content, heartbreak posts, and late-night contemplative videos. The song’s melancholic melody and both artists’ vulnerable vocal performances create an atmosphere of genuine emotional depth that resonates with users seeking to express complex feelings about relationships and personal struggles. Originally released in 2021, the track has experienced sustained popularity on Reels, demonstrating the platform’s ability to maintain catalog tracks in circulation alongside new releases.
Lil Tjay’s melodic rap style blends seamlessly with 6LACK’s more traditionally R&B-influenced approach, creating a cohesive track that appeals to fans of both hip-hop and contemporary R&B. The production features atmospheric synths, subtle percussion, and a minimal arrangement that allows both voices to remain the focal point. On Instagram Reels, creators have gravitated particularly toward the song’s chorus for relationship storylines, text message reveals, and the kind of vulnerable, authentic content that builds emotional connections with audiences. The track’s commercial performance was strong, reaching the top 10 on multiple charts and accumulating hundreds of millions of streams globally.
“Good Luck, Babe!” by Chappell Roan
Breakthrough pop artist Chappell Roan has emerged as one of Instagram Reels’ most exciting discoveries with “Good Luck, Babe!,” a track that showcases her theatrical, ’80s-influenced pop sound and emotionally complex songwriting. The song’s exploration of unrequited love and identity resonance has resonated particularly strongly with LGBTQ+ audiences, while its polished production and Roan’s powerful vocals have earned her comparisons to established artists like Carly Rae Jepsen and Troye Sivan. As an artist who built her following primarily through live performances and organic social media growth rather than traditional industry backing, Roan represents a new model for pop stardom in the streaming era.
The track’s dramatic production, featuring synthesizers, layered vocals, and a building arrangement that culminates in an emotional crescendo, provides creators with rich material for storytelling and emotional content. Chappell Roan’s authentic queer identity and willingness to engage directly with her fanbase have created a devoted community that actively promotes her music on social platforms. “Good Luck, Babe!” has been particularly successful in fashion content, artistic performance pieces, and the kind of emotionally vulnerable posts that have become increasingly popular on Instagram Reels. The song demonstrates that there’s substantial appetite for pop music with depth, complexity, and genuine emotional stakes.
“Need a Favor” by Jelly Roll
Country-rap hybrid artist Jelly Roll achieved unexpected mainstream success with “Need a Favor,” a spiritual, emotionally raw track that has resonated far beyond his traditional country fanbase to become a surprising Instagram Reels hit. The song’s themes of redemption, faith, and seeking help during difficult times have made it particularly popular for personal testimony content, recovery journey posts, and the kind of authentic, vulnerable storytelling that builds genuine connections. Jelly Roll’s background—including his past incarceration and substance abuse struggles—brings undeniable authenticity to his music that listeners recognize and respond to.
The track’s production blends country instrumentation with contemporary pop elements, creating an accessible sound that has helped Jelly Roll cross over to pop radio and streaming playlists alongside his country success. His raw, emotionally unguarded vocal delivery conveys genuine vulnerability that cuts through the often-polished veneer of mainstream pop music. “Need a Favor” has been particularly successful on Reels for content about overcoming addiction, mental health journeys, and personal transformation stories. The song’s success demonstrates Instagram Reels’ diverse ecosystem, where authentic, message-driven music can thrive alongside dance-pop and hip-hop, and where artists from outside traditional pop circles can find substantial audiences.
“Barbie World” by Nicki Minaj and Ice Spice with Aqua
This playful collaboration between rap superstars Nicki Minaj and Ice Spice, interpolating Aqua’s ’90s hit “Barbie Girl,” became an instant Instagram Reels sensation as part of the Barbie movie promotional campaign. The track’s nostalgic reference point combined with contemporary production and both rappers’ distinctive styles created the perfect storm of viral potential—recognizable enough to trigger millennial nostalgia while fresh enough to appeal to Gen Z audiences. The song’s pink-saturated aesthetic and unapologetically feminine celebration made it particularly popular for fashion content, makeup tutorials, and the kind of playful, confident posts that embody the Barbie brand’s modern evolution.
Nicki Minaj’s verse showcases her characteristic blend of technical skill and pop sensibility, while Ice Spice brings the Bronx drill-influenced style that has made her one of hip-hop’s fastest-rising stars. The collaboration represents an intentional bridge between hip-hop generations, with established superstar Minaj embracing emerging talent Ice Spice. The song’s commercial success, reaching the top 10 on the Billboard Hot 100, demonstrates the continued power of smart brand partnerships and the Barbie movie’s unprecedented cultural impact. On Instagram Reels, creators have used the track for everything from outfit transitions to pink-themed content to ironic juxtapositions that play with Barbie’s cultural symbolism.
“Search & Rescue” by Drake
Drake’s “Search & Rescue,” which samples Kim Kardashian’s emotional revelations about her relationship with Kanye West, generated immediate buzz and Instagram Reels adoption due to its celebrity connection and emotional depth. The track showcases Drake’s continued evolution as an artist willing to tackle complex emotional territory and incorporate unexpected samples into his productions. The song’s moody, introspective atmosphere has made it popular for contemplative content, relationship analysis posts, and the kind of emotionally nuanced Reels that explore complicated feelings about love and loss.
The controversial use of Kardashian’s words sparked widespread discussion about art, ethics, and the boundaries of sampling, contributing to the song’s social media virality beyond its musical merits. Drake’s verse addresses themes of rescue, protection, and unwavering support that resonate broadly even for listeners unfamiliar with the celebrity context. The production features Drake’s signature atmospheric sound, with subtle instrumentals that allow the vocals—both his and the sampled audio—to remain central. On Instagram Reels, creators have used the track both for content directly referencing its celebrity origins and for more universal explorations of relationship dynamics and emotional support.
“Lovin On Me” by Jack Harlow
Jack Harlow’s “Lovin On Me” represents the Louisville rapper’s continued evolution into mainstream pop territory, with the track’s catchy hook and confident energy making it perfect for Instagram Reels content across multiple genres. The song samples Mariah Carey’s “Never Too Far,” demonstrating Harlow’s appreciation for R&B and pop history while creating something unmistakably contemporary. The track’s production features a bouncy, infectious rhythm that has made it popular for dance content, relationship posts, and the kind of feel-good, confident Reels that consistently perform well on the platform.
Harlow’s delivery balances rap technique with melodic sensibility, creating a crossover appeal that has helped him transcend traditional hip-hop boundaries to achieve genuine pop stardom. The song debuted at number one on the Billboard Hot 100, cementing Harlow’s status as one of his generation’s most commercially successful rappers. On Instagram Reels, “Lovin On Me” has been particularly successful for flirtatious content, date night posts, and confident self-presentation videos. The track’s radio-friendly production and accessible lyrics have also made it popular with creators who might not typically use hip-hop music, expanding its reach across diverse creator communities.
“Standing Next to You” by Jungkook
BTS member Jungkook’s “Standing Next to You” showcases a Michael Jackson-influenced pop-funk sound that has resonated strongly on Instagram Reels with its retro groove and polished production. The track demonstrates Jungkook’s versatility as a solo artist and his willingness to explore different musical directions outside his work with BTS. The song’s romantic lyrics and upbeat, dance-ready tempo have made it popular for couples content, dance challenges, and positive, celebratory posts that match its joyful energy.
The production features live instrumentation including horns and guitar alongside contemporary electronic elements, creating a sound that feels both nostalgic and modern. Jungkook’s vocal performance showcases impressive range and control, delivering both delicate falsettos and powerful belted notes that display his technical abilities. The song’s choreography, featured in the music video, has inspired numerous dance covers on Instagram Reels, with the moves proving accessible enough for casual participants while impressive enough to showcase skill. The global BTS fanbase, known as ARMY, has been instrumental in promoting the track across social media, though its appeal has extended well beyond K-pop circles to mainstream pop audiences.
“On My Mama” by Victoria Monét
R&B artist Victoria Monét achieved breakthrough success with “On My Mama,” a funk-influenced track that has become one of Instagram Reels’ most popular songs for confident, feel-good content. The song’s production features live instrumentation, including prominent bass guitar and horn sections, that gives it an organic warmth and groove that stands out in the predominantly electronic pop landscape. Monét’s background as a successful songwriter for artists like Ariana Grande brings professional craft to her own artistry, with “On My Mama” showcasing both technical vocal ability and genuine charisma.
The song’s celebratory energy and lyrics about self-confidence and personal pride have made it particularly popular for success celebration content, transformation videos, and the kind of unabashedly joyful posts that resonate across demographics. The track earned Monét her first Grammy Award and has been praised by critics for helping revitalize traditional R&B sounds for contemporary audiences. On Instagram Reels, “On My Mama” has been used for everything from workout motivation to professional achievement celebrations to simple feel-good daily life content. The song’s authentic funk influences and live instrumentation have also made it popular with older demographics on Instagram who appreciate its connection to classic R&B traditions.
“Stick Season” by Noah Kahan
Folk-pop artist Noah Kahan achieved unexpected mainstream breakthrough with “Stick Season,” a melancholic track about small-town life and seasonal depression that has resonated deeply on Instagram Reels despite its relatively downbeat subject matter. The song represents a broader trend of emotionally vulnerable, stripped-down music finding success on social media platforms traditionally dominated by more upbeat pop sounds. Kahan’s honest songwriting and distinctive New England perspective bring regional specificity that somehow achieves universal resonance, connecting with users far beyond his Vermont roots.
The track’s acoustic-driven production and Kahan’s earnest vocal delivery create an intimate atmosphere that translates well to personal storytelling content, mental health discussions, and the kind of authentic, unfiltered posts that build genuine audience connections. “Stick Season” has been particularly successful in content about seasonal changes, hometown nostalgia, and the complex feelings about one’s origins that many young adults experience. The song’s surprising commercial success, including mainstream radio play and festival performances, demonstrates how Instagram Reels can elevate artists from outside traditional pop circles into broader cultural conversations. Kahan’s rapid rise from regional artist to mainstream success story has been driven largely by organic social media adoption rather than traditional industry promotion.
“Shake Something” by Dierks Bentley and GloRilla
This unexpected collaboration between country star Dierks Bentley and Memphis rapper GloRilla represents the increasing genre-blending occurring in popular music and on Instagram Reels. The track’s fusion of country instrumentation with hip-hop production and GloRilla’s distinctive delivery creates a unique sound that has appealed to audiences from both genres while attracting curious listeners who might not typically engage with either country or rap music. The song’s high-energy production and party-ready atmosphere have made it perfect for celebration content, night-out videos, and the kind of carefree, fun-loving Reels that showcase social experiences.
Bentley’s willingness to collaborate with GloRilla demonstrates country music’s evolving relationship with hip-hop, building on groundwork laid by artists like Lil Nas X and embracing the cultural crossover that Instagram Reels facilitates naturally. GloRilla’s verse brings authentic Memphis energy and her signature vocal style, which has made her one of the most distinctive new voices in hip-hop. The track has been particularly successful on Reels for party content, friend group videos, and the kind of spontaneous, high-energy moments that benefit from music with immediate impact and infectious rhythm. This collaboration also reflects how Instagram Reels serves as a testing ground for genre experimentation, where audiences can discover unexpected musical combinations without the gatekeeping of traditional radio formats.
“Princess Diana” by Ice Spice and Nicki Minaj
The collaboration between breakthrough Bronx rapper Ice Spice and established superstar Nicki Minaj created an instant Instagram Reels phenomenon, combining Ice Spice’s viral momentum with Minaj’s massive fanbase and industry credibility. The track’s drill-influenced production and both rappers’ confident deliveries have made it extremely popular for confident, assertive content and the kind of bold, unapologetic posts that resonate with younger audiences. Ice Spice’s rapid rise from unknown artist to mainstream success story has been almost entirely driven by social media virality, making her perfectly suited to the Instagram Reels ecosystem.
The song’s title references the late Princess Diana while the lyrics explore themes of fame, beauty, and commanding attention—all highly relevant to Instagram culture and the kind of personal branding that occurs on the platform. Nicki Minaj’s verse showcases her legendary technical skill and validates Ice Spice as an artist worth taking seriously within hip-hop’s competitive hierarchy. The track has been particularly successful for fashion content, makeup transformations, and confident self-presentation videos where creators channel the song’s assertive energy. The production features the minimal, bass-heavy drill sound that has become Ice Spice’s signature, with a hypnotic, repetitive quality that works perfectly for short-form video content.
“Ick” by Lay Bankz
Emerging artist Lay Bankz broke through with “Ick,” a playful track about modern dating frustrations that has become one of Instagram Reels’ most relatable anthems for relationship content. The song’s honest exploration of the small behaviors and characteristics that can kill romantic attraction—the titular “ick”—has resonated strongly with users creating content about dating experiences, relationship pet peeves, and the humorous aspects of modern romance. Lay Bankz represents another example of social media’s ability to launch unknown artists into mainstream consciousness through organic virality rather than traditional industry promotion.
The track’s production features a catchy, minimalist beat that allows Lay Bankz’s personality and relatable lyrics to remain central, while the song’s conversational delivery style makes it feel like advice from a friend rather than a polished pop production. “Ick” has been particularly successful for comedic content, dating story time videos, and the kind of honest, unfiltered relationship discussion that builds community among users with shared experiences. The song’s success has established Lay Bankz as an artist to watch, with her authentic voice and understanding of contemporary dating culture positioning her well for continued relevance on social media platforms. The track demonstrates how Instagram Reels rewards specificity and relatability over generic pop songwriting, with audiences gravitating toward music that reflects their actual lived experiences.
Frequently Asked Questions
What makes a song go viral on Instagram Reels?
A song becomes viral on Instagram Reels through a combination of factors including a memorable hook that works well in 15-30 second clips, relatable lyrics that creators can interpret visually, and a tempo that matches common content types like transitions, dances, or storytelling. The most successful Reels songs typically feature a distinctive moment—whether a catchy chorus, unique production element, or quotable lyric—that occurs early in the track, allowing creators to immediately grab viewers’ attention. Additionally, songs that inspire participatory challenges, whether dance routines or creative interpretations, tend to achieve viral status as users put their own spin on trending formats. The song’s versatility also matters significantly; tracks that can be adapted for multiple content genres from fashion to comedy to emotional storytelling have longer lifespans on the platform than those limited to a single use case.
How do artists and record labels promote songs specifically for Instagram Reels?
Modern music marketing strategies increasingly prioritize Instagram Reels promotion through several targeted approaches. Record labels often partner with influential creators before a song’s official release, providing early access to the track and sometimes paying for sponsored content that can kickstart organic virality. Artists themselves frequently create official Reels using their new songs, demonstrating potential uses and encouraging fan participation. Many labels now analyze successful Reels trends to inform production decisions, sometimes editing radio versions of songs to emphasize the most Reels-friendly sections or creating special shortened versions optimized for the platform. Additionally, behind-the-scenes content, lyric videos formatted for vertical viewing, and direct engagement with fans creating Reels content all form part of comprehensive Instagram-focused promotional campaigns. Some artists even release songs directly to Instagram before other platforms, recognizing the app’s power as a discovery tool and its influence on streaming numbers and chart performance.
Can using trending songs on Instagram Reels help grow your account?
Using trending songs on Instagram Reels can significantly contribute to account growth when implemented strategically as part of a broader content approach. The Instagram algorithm tends to favor Reels that use popular audio, potentially exposing your content to audiences beyond your existing followers through the Explore page and dedicated Reels feed. However, simply using a trending song without creating quality, engaging content won’t guarantee growth—the visual content must be compelling, well-executed, and provide value whether through entertainment, information, or emotional resonance. The key is finding trending audio that authentically fits your niche and content style rather than forcing trends that don’t align with your brand or audience interests. Creators who successfully leverage trending music while maintaining their unique perspective and consistent quality standards typically see the best results in terms of follower growth, engagement rates, and content reach. Additionally, being early to identify and use emerging trends before they reach peak saturation can provide competitive advantages in capturing audience attention.
Do I need permission to use popular songs in my Instagram Reels?
Instagram has licensing agreements with major music publishers and record labels that allow users to legally incorporate copyrighted music into their Reels content without seeking individual permissions. When you select audio from Instagram’s music library, you’re automatically covered by these existing agreements, meaning you can use the vast majority of popular songs without copyright concerns for personal, non-commercial Reels. However, there are some important limitations to understand: businesses using Instagram for commercial purposes may face restrictions on certain music, content that primarily focuses on the music itself rather than using it as a soundtrack may be limited, and Reels containing licensed music typically cannot be shared to other platforms like Facebook without potential copyright issues. If you’re creating sponsored content or using Instagram for business marketing, it’s advisable to review Instagram’s commercial music guidelines or consider using royalty-free music alternatives. The music available through Instagram’s official library is continually updated and generally includes current chart hits, classics, and emerging tracks that artists and labels want promoted on the platform.
How often should I change the music in my Instagram Reels?
The frequency of changing music in your Instagram Reels should balance staying current with trending audio against maintaining consistency in your content’s tone and brand identity. Most successful creators monitor trending sounds regularly and incorporate new music when it authentically fits their content style and audience preferences, typically rotating through different tracks every few Reels rather than using the same audio repeatedly. However, if a particular song becomes strongly associated with your brand or a specific content series performs exceptionally well, there’s value in maintaining that audio consistency for that series. The key is avoiding both extremes—constantly chasing every trend without strategic selection can make your content feel scattered and inauthentic, while never updating your audio choices can make your account feel stale and disconnected from current platform culture. Many successful creators follow a hybrid approach, maintaining a core set of go-to tracks that align with their brand while regularly testing trending audio to reach new audiences and keep content fresh. Monitoring your Reels analytics can provide valuable insights into which songs drive the best performance for your specific audience.
What genres of music perform best on Instagram Reels?
Instagram Reels demonstrates remarkable genre diversity, with success determined more by a song’s specific characteristics than its genre classification. That said, pop music consistently performs well due to its inherent catchiness and broad appeal, while hip-hop and rap dominate in terms of sheer volume of usage, particularly tracks with confident, high-energy deliveries. R&B has seen resurgence on the platform with smooth, emotional tracks perfect for romantic and lifestyle content. Dance and electronic music naturally fits the platform’s visual energy, while even country music has found substantial Reels audiences through both traditional country content and unexpected genre-blending collaborations. Alternative and indie music appeals to specific creator communities focused on authentic, artistic content. Importantly, the most successful Reels songs often blur genre boundaries, incorporating elements from multiple styles to create sounds with broad appeal. Emerging genres and regional sounds like Amapiano, drill, and Jersey club have also found substantial audiences on Reels, demonstrating the platform’s role in introducing global music styles to mainstream audiences. Ultimately, authenticity, memorability, and emotional resonance matter more than genre classification in determining a song’s Reels success.
How do Instagram Reels trends influence the music charts?
Instagram Reels has become one of the music industry’s most powerful chart-driving forces, with viral success on the platform frequently translating directly to streaming numbers, radio play, and chart performance. Songs that achieve viral status on Reels often see massive streaming increases as users seek out full versions after hearing clips, with this streaming activity directly impacting positions on charts like the Billboard Hot 100, which incorporates streaming data into its calculations. Record labels and artists now monitor Reels trends as leading indicators of commercial potential, sometimes pushing songs to radio based on social media performance rather than traditional metrics. The platform has also democratized chart success, allowing independent artists without major label backing to compete with established superstars purely through viral momentum. Several recent number-one hits achieved their chart positions primarily through social media virality rather than traditional promotion. Additionally, Reels has extended the commercial lifespan of catalog tracks, with older songs experiencing chart re-entries years after release when they become trending audio. This phenomenon has fundamentally altered music industry economics and strategy, making social media presence and Reels-friendliness essential considerations in artist development and song production.